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Sun Tzu and the Art of Modern Warfare, McNeilly Mark R.


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Автор: McNeilly Mark R.
Название:  Sun Tzu and the Art of Modern Warfare
Перевод названия: Марк МакНейлли: Сун Цзы и искусство современной войны
ISBN: 9780199957859
Издательство: Oxford Academ
Классификация:

ISBN-10: 0199957851
Обложка/Формат: Paperback
Страницы: 312
Вес: 0.44 кг.
Дата издания: 03.11.2014
Язык: English
Издание: Updated edition
Иллюстрации: Black & white illustrations, black & white tables, maps, figures
Размер: 235 x 156 x 22
Читательская аудитория: General (us: trade)
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: Long acknowledged as a classic text on strategy, Sun Tzus The Art of War has been admired by leaders as diverse as Mao Zedong and General Norman Schwartzkopf. However, having been written two thousand years ago, the book can be somewhat daunting to the modern reader.

Mark McNeilly, author of Sun Tzu and the Art of Business (OUP, 2011), which made Sun Tzu accessible to the business executive, has extracted the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating
historical examples, McNeilly shows how these six principles might be used in wars of the future---both conventional wars and terrorist conflicts---and how they can provide insight into current affairs, such as the war on terrorism and Chinas increasingly important strategic and military role in
the world.

This updated edition reflects on all that has happened in the past ten years, including the wars in Iraq and Afghanistan, the challenge of Iran, the Arab Spring, and the continued rise of China. Each chapter includes brand new examples to explain important concepts in The Art of War.

Including the full text of The Art of War in the popular translation by Samuel Griffith, with cross-references to quotations used in the book, Sun Tzu and the Art of Modern Warfare unlocks these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers,
military history buffs, or business executives.



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Название: The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
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Описание: Sun Tzu`s ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. This book deals with this topic.

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ISBN: 0195014766 ISBN-13(EAN): 9780195014761
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Описание: Like Machiavelli's The Prince and the Japanese Book of Five Rings, Sun Tzu's The Art of War is as timely for business people today as it was for military strategists in ancient China. Written in China more than 2,000 years ago, Sun Tzu's classic The Art of War is the first known study of the
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Providing a much-needed translation of this classic, Samuel Griffith has made this powerful and unique work even more relevant to the modern world. Including an explanatory introduction and selected commentaries on the work, this edition makes Sun Tzu's timeless classic perfectly accessible to
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Описание: The Erotics of Looking: Early Modern Netherlandish Art presents a collection of provocative essays that explore the material qualities of early Dutch art to reveal ways new forms of visual imagery solicit a beholder s involvement.

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Описание: The original and bestselling leadership book! Sun Tzu`s ideas on survival and success have been read across the world for centuries. Today they can still be applied to business, politics and life. The Art of War demonstrates how to win without conflict.

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ISBN: 0691605769 ISBN-13(EAN): 9780691605760
Издательство: Wiley
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Описание: In analyzing evidence indicating that K`ung-ts`ung-tzu was a forgery, Yoav Ariel questions current views of the Confucian school in the time between the Sage`s death in the fifth century B.C. and the emergence in the eleventh century of Neo-Confucianism. The text, traditionally ascribed to a descendant of Confucius, K`ung Fu (264-208 B.C.), provide

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Описание: Chuang Tzu (369?-286? BC) was a leading Taoist philosopher. Using parable and anecdote, allegory and paradox, he set forth in this book the early ideas of what was to become the Taoist school. This collection includes the seven "inner chapters," three of the "outer chapters," and one of the "miscellaneous chapters."

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Описание: This book addresses multiple aspects of modeling, utilization and implementation of semantic methods for knowledge management and communication in the context of human centered computing. Discussion includes current theoretical and practical issues.

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ISBN: 3319388657 ISBN-13(EAN): 9783319388656
Издательство: Springer
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Описание: This introductory textbook for business statistics teaches statistical analysis and research methods via business case studies and financial data using Excel, Minitab, and SAS. Every chapter in this textbook engages the reader with data of individual stock, stock indices, options, and futures.One studies and uses statistics to learn how to study, analyze, and understand a data set of particular interest. Some of the more popular statistical programs that have been developed to use statistical and computational methods to analyze data sets are SAS, SPSS, and Minitab. Of those, we look at Minitab and SAS in this textbook. One of the main reasons to use Minitab is that it is the easiest to use among the popular statistical programs. We look at SAS because it is the leading statistical package used in industry. We also utilize the much less costly and ubiquitous Microsoft Excel to do statistical analysis, as the benefits of Excel have become widely recognized in the academic world and its analytical capabilities extend to about 90 percent of statistical analysis done in the business world. We demonstrate much of our statistical analysis using Excel and double check the analysis and outcomes using Minitab and SAS—also helpful in some analytical methods not possible or practical to do in Excel.


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