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Fashion Retailing: From Managing to Merchandising, Dimitri Koumbis

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Цена: 2507р.
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При оформлении заказа до: 19 июн 2020
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Автор: Dimitri Koumbis
Название:  Fashion Retailing: From Managing to Merchandising
Издательство: Bloomsbury Academic
Дизайн моды
Производственные отрасли промышленности
Сфера обслуживания

ISBN: 2940496234
ISBN-13(EAN): 9782940496235
ISBN: 2-940496-23-4
ISBN-13(EAN): 978-2-940496-23-5
Обложка/Формат: Paperback
Страницы: 192
Вес: 0.486 кг.
Дата издания: 25.09.2014
Серия: Basics fashion management
Язык: ENG
Иллюстрации: 120 colour illus
Размер: 230 X 160 X 15
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Fashion & textiles: design,Textile industries, BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry,DESIGN / Textile & Costume
Основная тема: Textile industries,BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry,DESIGN / Textile & Costume,Fashion & textiles: design
Подзаголовок: From managing to merchandising
Поставляется из: Англии
Описание: Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customers sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Дополнительное описание: Introduction Chapter 1: What is retailing? The history of retail Understanding the difference between retailing and the retailer Classification of retailers On-site vs. off-site retailing Multichannel retail approaches Interview: Kyle Muller—Shop O

Business Development In Licensed Retailing

Автор: Lashley And Lincoln
Название: Business Development In Licensed Retailing
ISBN: 0750653345 ISBN-13(EAN): 9780750653343
Издательство: Elsevier Science
Цена: 3829 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Details the indispensable skills and techniques needed to manage units within licensed retail organisations. This book forms the basis of a complete course for a unit manager`s development; and provides an overview of the range of skills needed for effective unit management.

Mastering Fashion Buying and Merchandising Management

Автор: Jackson Tim
Название: Mastering Fashion Buying and Merchandising Management
ISBN: 0333801652 ISBN-13(EAN): 9780333801659
Издательство: Springer
Цена: 2804 р.
Наличие на складе: Нет в наличии.

Описание: This, combined with a thorough explanation of careers, is a text that provides a reference source for existing practitioners, as well as being of use to students, new entrants, and those seeking a career change into buying and merchandising.

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