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Shopper Marketing and the Role of In-store Marketing, Grewal Dhruv


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Цена: 19919.00р.
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Автор: Grewal Dhruv
Название:  Shopper Marketing and the Role of In-store Marketing
ISBN: 9781784410018
Издательство: Emerald
Классификация:
ISBN-10: 1784410012
Обложка/Формат: Hardback
Страницы: 248
Вес: 0.50 кг.
Дата издания: 20.08.2014
Серия: Review of marketing research
Язык: English
Размер: 161 x 238 x 19
Читательская аудитория: Postgraduate, research & scholarly
Ключевые слова: Market research, BUSINESS & ECONOMICS / Marketing / General,BUSINESS & ECONOMICS / Marketing / Research
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Поставляется из: Англии
Описание: As the way shoppers` purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.


Theorizing Ngos: States, Feminisms, and Neoliberalism

Автор: Bernal Victoria, Grewal Inderpal
Название: Theorizing Ngos: States, Feminisms, and Neoliberalism
ISBN: 0822355655 ISBN-13(EAN): 9780822355656
Издательство: Wiley EDC
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Цена: 4117.00 р.
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Описание:

Theorizing NGOs examines how the rise of nongovernmental organizations (NGOs) has transformed the conditions of women's lives and of feminist organizing. Victoria Bernal and Inderpal Grewal suggest that we can understand the proliferation of NGOs through a focus on the NGO as a unified form despite the enormous variation and diversity contained within that form. Theorizing NGOs brings together cutting-edge feminist research on NGOs from various perspectives and disciplines. Contributors locate NGOs within local and transnational configurations of power, interrogate the relationships of nongovernmental organizations to states and to privatization, and map the complex, ambiguous, and ultimately unstable synergies between feminisms and NGOs. While some of the contributors draw on personal experience with NGOs, others employ regional or national perspectives. Spanning a broad range of issues with which NGOs are engaged, from microcredit and domestic violence to democratization, this groundbreaking collection shows that NGOs are, themselves, fields of gendered struggles over power, resources, and status.

Contributors. Sonia E. Alvarez, Victoria Bernal, LeeRay M. Costa, Inderpal Grewal, Laura Grünberg, Elissa Helms, Julie Hemment, Saida Hod?ic, Lamia Karim, Sabine Lang, Lauren Leve, Kathleen O'Reilly, Aradhana Sharma
 

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