Value Proposition Design: How to Create Products and Services Customers Want, Osterwalder Alexander, Pigneur Yves, Papadakos Pat
Автор: Ulrich Название: The hr value proposition ISBN: 1591397073 ISBN-13(EAN): 9781591397076 Издательство: McGraw-Hill Рейтинг: Цена: 3449 р. Наличие на складе: Поставка под заказ.
Описание: Reveals how HR pros can transform themselves into corporate strategists who create value not just for employees and managers, but for investors and customers as well. This book argues that HR value creation requires a deep understanding of external business realities and how value is defined by key stakeholders both inside and outside the company.
Описание: Apple has made design cool. Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail -- from the tactile feedback of keyboard to the "out of the box" experience of an iPhone package. They employ an ebullient innovation process that creates wholly new industries. They express a compelling brand image that rivals the most famous fashion houses in how it creates a hunger in consumers. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. This book will uncover and organize the lessons from Apple's approach to product creation, manufacture and delivery. The book will help readers understand and apply these lessons to their own professional activities, whether they are designers, managers or, CEOs. Interviews with Apple "insiders" will stimulate and challenge conventional thinking about design and perhaps inspire controversy. The book will also draw on case studies from other companies that have mastered the creative application of design to create outrageous business results. KEY SELLING FEATURES Apple The book will deliver how-to lessons across design, marketing, and business strategy. It will bridge creativity and commerce in a cogent way using the best examples of our times. The timing is intriguing because speculators will be testing the effect of Jobs' absence from daily management. Behind-the-scenes stories from current and recent Apple insiders will arouse readers' curiosity and penchant for knowing the scoop.
Описание: Offers guidelines and principles of business solutions, and shows how it has already been able to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins comparable to the more developed world.
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