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Value Proposition Design: How to Create Products and Services Customers Want, Osterwalder Alexander, Pigneur Yves, Papadakos Pat


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Цена: 2820р.
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 118 шт.  Склад Америка: 4 шт.  
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Автор: Osterwalder Alexander, Pigneur Yves, Papadakos Pat
Название:  Value Proposition Design: How to Create Products and Services Customers Want   (Разработка ценного предложения)
Издательство: Wiley
Классификация:
Бизнес и управление
Управление определенными областями

ISBN: 1118968050
ISBN-13(EAN): 9781118968055
ISBN: 1-118968-5-0
ISBN-13(EAN): 978-1-118968-5-5
Обложка/Формат: Paperback
Страницы: 320
Вес: 0.786 кг.
Дата издания: 30.10.2014
Серия: Economics/Business/Finance
Язык: ENG
Иллюстрации: Illustrations
Размер: 193 x 243 x 20
Читательская аудитория: Professional & vocational
Ключевые слова: Business & management
Подзаголовок: How to create products and services customers want
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание:

The authors of the international bestseller Business Model Generation explain how to create value propositions customers cant resist

Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors global bestseller, Business Model Generation, this sequel explains how to use the Value Proposition Canvas to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; its for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that wont work. Youll learn the simple process of designing and testing value propositions, that perfectly match customers needs and desires.

In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design is an essential companion to the Business Model Canvas from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.


Дополнительное описание:




The hr value proposition

Автор: Ulrich
Название: The hr value proposition
ISBN: 1591397073 ISBN-13(EAN): 9781591397076
Издательство: McGraw-Hill
Рейтинг:
Цена: 3449 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Reveals how HR pros can transform themselves into corporate strategists who create value not just for employees and managers, but for investors and customers as well. This book argues that HR value creation requires a deep understanding of external business realities and how value is defined by key stakeholders both inside and outside the company.

Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences

Автор: Edson
Название: Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
ISBN: 1118290313 ISBN-13(EAN): 9781118290316
Издательство: Wiley
Рейтинг:
Цена: 2402 р.
Наличие на складе: Нет в наличии.

Описание: Apple has made design cool. Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail -- from the tactile feedback of keyboard to the "out of the box" experience of an iPhone package. They employ an ebullient innovation process that creates wholly new industries. They express a compelling brand image that rivals the most famous fashion houses in how it creates a hunger in consumers. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. This book will uncover and organize the lessons from Apple's approach to product creation, manufacture and delivery. The book will help readers understand and apply these lessons to their own professional activities, whether they are designers, managers or, CEOs. Interviews with Apple "insiders" will stimulate and challenge conventional thinking about design and perhaps inspire controversy. The book will also draw on case studies from other companies that have mastered the creative application of design to create outrageous business results. KEY SELLING FEATURES Apple The book will deliver how-to lessons across design, marketing, and business strategy. It will bridge creativity and commerce in a cogent way using the best examples of our times. The timing is intriguing because speculators will be testing the effect of Jobs' absence from daily management. Behind-the-scenes stories from current and recent Apple insiders will arouse readers' curiosity and penchant for knowing the scoop.

The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers

Автор: Polak Paul, Warwick Mal
Название: The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers
ISBN: 1609940776 ISBN-13(EAN): 9781609940775
Издательство: Random House (USA)
Рейтинг:
Цена: 1792 р.
Наличие на складе: Нет в наличии.

Описание: Offers guidelines and principles of business solutions, and shows how it has already been able to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins comparable to the more developed world.


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