Competitive Intelligence and the Sales Force: How to Gain Market Leadership Through Market-Based Intelligence, Le Bon

Автор: West
Название: Competitive Intelligence
ISBN: 0333786696 ISBN-13(EAN): 9780333786697
Издательство: Springer
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Цена: 11179.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence as part of a competitive strategy.

Автор: Cai-Nicolas Ziegler
Название: Mining for Strategic Competitive Intelligence
ISBN: 3642448712 ISBN-13(EAN): 9783642448713
Издательство: Springer
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Цена: 18284.00 р.
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Описание: This book provides an introduction to the use of automated methods for gathering competitive strategic intelligence. It examines the gathering of knowledge that appears of paramount importance to organizations.

Автор: Lautenslager Al
Название: Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
ISBN: 1599185350 ISBN-13(EAN): 9781599185354
Издательство: McGraw-Hill
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Цена: 2401.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Today it's not enough to get noticed; a marketing message must be rememberedto succeed.

Successful marketer Al Lautenslager presents an entertaining introduction to the principles of engagement marketing, taken from the playbooks of well known brands including Nike, Red Bull, Rachel Ray, and Dr. Dre. Learn to gain consumer buy-in and buzz across all marketing channels, based on simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through examples and case studies that reveal little-known and well-known marketing and media phenomena meant to inspire your own work.