Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments, Kahle

Автор: Akk???k
Название: Developing Sustainable Value In Economics, Finance, And Marketing
ISBN: 1466666358 ISBN-13(EAN): 9781466666351
Издательство: Mare Nostrum (Eurospan)
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Цена: 50312.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In an age of rising environmental concerns, it has become necessary for businesses to pay special attention the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well.Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology.

Автор: Jorge Casillas; Francisco J. Mart?nez-L?pez
Название: Marketing Intelligent Systems Using Soft Computing
ISBN: 3642265251 ISBN-13(EAN): 9783642265259
Издательство: Springer
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Цена: 27251.00 р.
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Описание: These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods that are fit for the purpose.