Автор: Leonie Huddy, David O. Sears , Jack S. Levy (Editors) Название: The Oxford Handbook of Political Psychology 2/e ISBN: 0199760101 ISBN-13(EAN): 9780199760107 Издательство: Oxford Academ Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A revised version of this essential interdisciplinary handbook.
Автор: Horney Karen MD Название: The Neurotic Personality of Our Time ISBN: 1138875627 ISBN-13(EAN): 9781138875623 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company. Topics range from the neurotic need for affection, to guilt feelings and the quest for power, prestige and possession.
If, despite your best efforts, your product or service just doesn't seem to sell, then it might not be the product that's the problem, it could be you. It's no secret that the best salespeople have secrets that the rest don't know, and Persuasion: Psychology of Selling - Secret Techniques Only the World's Top Sales People Know to Close the Deal Every Time is the eBook you need to start putting these secrets to work for you.
The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any manmade computer crying in a corner. Like any other computer, however, it runs on software (thoughts and emotions) and that software can be hacked to make it more agreeable to whatever it is that you are selling. This process is nothing complicated, and certainly nothing illegal, it is simple psychology and by learning the right tools to use and triggers to call upon you can increase your conversions dramatically without changing anything else about your product, your price or your pitch.
Inside you will find
The reason why effective salespeople always offer their potential customers something up front.
What BluBlocker sunglasses can teach any good salesperson today.
The easiest way to use fear to your advantage to rack up the sales.
The details of the Inoculation Effect and why you should care about it.
Why sometimes the most surprising and effective thing you can tell potential customers is the truth.
Simple and effective ways to generate customer recommendations from scratch.
The best type of social proof to use for your products or services and how to get more of it.
Reliable ways to become an authority in your chosen niche and the reasons why you'd want to.
Top body language mistakes to avoid at all costs.
And more...
So, what are you waiting for? Stop waiting for something to come along and change your sales output, take control of your financial future, buy this book today
Автор: Gordon Sammut, et al. Название: The Cambridge Handbook of Social Representations ISBN: 1316635686 ISBN-13(EAN): 9781316635681 Издательство: Cambridge Academ Рейтинг: Цена: 9662.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Handbook provides the theoretical and methodological tools for adopting a social representations approach in field research. Scholars, researchers and students in the social sciences will find it an invaluable resource for understanding contemporary social psychological concerns such as the development of identities, communities and narratives.
Автор: Harris, Robert A. Название: Using sources effectively ISBN: 113828968X ISBN-13(EAN): 9781138289680 Издательство: Taylor&Francis Рейтинг: Цена: 8879.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Now in its fifth, expanded edition, Using Sources Effectively, Fifth Edition targets the two most prominent problems in current research-paper writing: the increase in unintentional plagiarism and the ineffective use of research source material.
Автор: Wickens Название: A History of the Brain ISBN: 1848723644 ISBN-13(EAN): 9781848723641 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Поставка под заказ.
Описание: This book describes how we have come to understand the brain throughout the ages, from prehistory and antiquity, to the establishment of the basic fundamentals of modern neuroscience.
Название: Master S Mastering Psychology 2Ed ISBN: 033362050X ISBN-13(EAN): 9780333620502 Издательство: Springer Рейтинг: Цена: 5030.00 р. Наличие на складе: Поставка под заказ.
Описание: Ideal for A/AS-level, BTEC, Further and Adult Education courses, Introduction to degrees. This comprehensive book covers a rapidly changing subject and provides the basis for understanding both the theories and practical aspects of the subject. This second edition has been fully revised to incorporate guidance on presenting practical work, the psychology of work and the use of statistics in psychology.
Автор: Patricia Gherovici Название: Lacan, Psychoanalysis, and Comedy ISBN: 1107086175 ISBN-13(EAN): 9781107086173 Издательство: Cambridge Academ Рейтинг: Цена: 14256.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cutting-edge philosophers, psychoanalysts, literary theorists, and scholars use Freud and Lacan to shed light on laughter, humor, and the comic. Bringing together clinic, theory, and scholarship this compilation of essays offers an original mix with powerful interpretive implications.
Автор: Hanoch Yaniv Название: Behavioral Economics and Healthy Behaviors ISBN: 1138638218 ISBN-13(EAN): 9781138638211 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age.
The book opens with an overview of the core theoretical concepts, after which each chapter assesses how behavioral economic research and practice can inform public policy across a range of health issues. Including chapters on tobacco, alcohol and drug use, physical activity, dietary intake, cancer screening and sexual health, the book integrates the key insights from the field to both developed and developing nations.
Also asking important ethical questions around paternalism and informed choice, this book will be essential reading for students and researchers across psychology, economics and business and management, as well as public health professionals wishing for a concise overview of the role behavioral economics can potentially play in allowing people to live healthier lives.
Economists and psychologists share an interest in explaining how people make the choices that they do. However, economists have tended to stress individual rationality, shaped by economic motives and expressed in formal logical or mathematical models, while psychologists have preferred to identify influences through experimentation. In recent decades, behavioral economics has bridged the two fields and challenged the traditional economic assumption that individuals choose rationally. The essays collected here provide a longer view and reflect on episodic contact between psychology and economics beginning in the late nineteenth century. They help explain why meaningful, sustained joint inquiry eluded both disciplines for so long and usefully complement the recent inclination of researchers in each field to find inadequacy in the other.
Contributors: Marina Bianchi, Simon J. Cook, Neil De Marchi, José Edwards, Tiziana Foresti, Craufurd D. Goodwin, Judy L. Klein, Harro Maas, Ivan Moscati, John Staddon, Andrej Svoren?ík
Автор: Snyder C & Lopez S Название: Positive Psychology ISBN: 076192633X ISBN-13(EAN): 9780761926337 Издательство: Sage Publications Рейтинг: Цена: 6653.00 р. Наличие на складе: Поставка под заказ.
Описание: Brings positive social science to life through a comprehensive review of literature and well-crafted exercises that encourage readers to put positive psychology principles to the test. This text is useful for courses in Positive Psychology, Personal Growth, Humanistic Psychology, and Adjustment in psychology departments.
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