Managing and Marketing Radical Innovations, Sandberg
Автор: Wang Название: Management Innovations For Intelligent Supply Chains ISBN: 1466624612 ISBN-13(EAN): 9781466624610 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The effective use of business intelligence, communication, and productivity applications for supply chain management are essential for the achievement and analysis of information sharing. <br><br><em>Management Innovations for Intelligent Supply Chains</em> provides comprehensive coverage in the latest research and developments of supply chain management. This reference collection provides research, methodologies, and frameworks of the incorporation of information systems to better support supply chain management.
Автор: Graham Название: Managing Airports 4th Edition ISBN: 0415529417 ISBN-13(EAN): 9780415529419 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Поставка под заказ.
Описание: "Simultaneously published in the USA and Canada"--Title page verso.
Автор: Alastair Morrison Название: Marketing and Managing Tourism Destinations ISBN: 0415672503 ISBN-13(EAN): 9780415672504 Издательство: Taylor&Francis Рейтинг: Цена: 5016.00 р. Наличие на складе: Поставка под заказ.
Описание:
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:
A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs).
A unique systematic model to manage and market destinations.
Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world.
To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter.
This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Автор: Alastair Morrison Название: Marketing and Managing Tourism Destinations ISBN: 041567249X ISBN-13(EAN): 9780415672498 Издательство: Taylor&Francis Рейтинг: Цена: 14546.00 р. Наличие на складе: Поставка под заказ.
Описание: This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations.
Автор: Aris, Annet Bughin, Jacques Название: Managing media companies ISBN: 047071395X ISBN-13(EAN): 9780470713952 Издательство: Wiley Рейтинг: Цена: 9021.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world.
Описание: An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company`s existing products and services in order to transform them into new ideas.
Автор: Maureen McKelvey Название: Evolutionary Innovations: The Business of Biotechnology ISBN: 0198297246 ISBN-13(EAN): 9780198297246 Издательство: Oxford Academ Рейтинг: Цена: 7760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a study of the commercial development and uses of genetic engineering from the 1970s onwards. Maureen McKelvey focuses on two firms-Genentech in the US, and Kabi in Sweden-and compares their initiatives, activities, and organization as they brought knowledge to the market in the form of insulin and the human growth hormone. Evolutionary Innovations was awarded the Schumpeter Society book prize in 1996. For this paperback edition the author haswritten a new introduction in which she reflects upon the most recent developments in biotechnology.
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