Автор: Thaler Richard H. Название: Misbehaving: The Making of Behavioral Economics ISBN: 039335279X ISBN-13(EAN): 9780393352795 Издательство: Wiley Рейтинг: Цена: 1424.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
Shortlisted for the Financial Times & McKinsey Business Book of the Year Award
Автор: Rodrik Dani Название: Economics rules ISBN: 0393246418 ISBN-13(EAN): 9780393246414 Издательство: Wiley Рейтинг: Цена: 3406.00 р. Наличие на складе: Поставка под заказ.
Описание:
In the wake of the financial crisis and the Great Recession, economics seems anything but a science. In this sharp, masterfully argued book, Dani Rodrik, a leading critic from within, takes a close look at economics to examine when it falls short and when it works, to give a surprisingly upbeat account of the discipline.
Drawing on the history of the field and his deep experience as a practitioner, Rodrik argues that economics can be a powerful tool that improves the world--but only when economists abandon universal theories and focus on getting the context right. Economics Rules argues that the discipline's much-derided mathematical models are its true strength. Models are the tools that make economics a science.
Too often, however, economists mistake a model for the model that applies everywhere and at all times. In six chapters that trace his discipline from Adam Smith to present-day work on globalization, Rodrik shows how diverse situations call for different models. Each model tells a partial story about how the world works. These stories offer wide-ranging, and sometimes contradictory, lessons--just as children's fables offer diverse morals.
Whether the question concerns the rise of global inequality, the consequences of free trade, or the value of deficit spending, Rodrik explains how using the right models can deliver valuable new insights about social reality and public policy. Beyond the science, economics requires the craft to apply suitable models to the context.
The 2008 collapse of Lehman Brothers challenged many economists' deepest assumptions about free markets. Rodrik reveals that economists' model toolkit is much richer than these free-market models. With pragmatic model selection, economists can develop successful antipoverty programs in Mexico, growth strategies in Africa, and intelligent remedies for domestic inequality.
At once a forceful critique and defense of the discipline, Economics Rules charts a path toward a more humble but more effective science.
Автор: Whittow, Mark Название: Making of orthodox byzantium, 600-1025 ISBN: 0333496019 ISBN-13(EAN): 9780333496015 Издательство: Springer Рейтинг: Цена: 5868.00 р. Наличие на складе: Нет в наличии.
Описание: This study provides a comprehensive narrative and analysis from the decline of the Roman Empire, giving an account of the Dark Age economy, society and politics, and the Byzantine response to Christianity. It finishes with a discussion of the successful defence of Asia Minor.
Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke Название: Power Brands: Measuring, Making, and Managing Brand Success ISBN: 3527507817 ISBN-13(EAN): 9783527507818 Издательство: Wiley Рейтинг: Цена: 5536.00 р. Наличие на складе: Поставка под заказ.
Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.
Автор: Desan Christine Название: Making Money: Coin, Currency, and the Coming of Capitalism ISBN: 0198709579 ISBN-13(EAN): 9780198709572 Издательство: Oxford Academ Рейтинг: Цена: 20196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this revisionist history of the development of the modern monetary system, Desan argues that money effectively creates economic activity rather than emerging from it. Her account demonstrates that money`s design has been a project central to governance and formative to markets.
Автор: Foy Brian D., Phoenix Tom, Schwartz Randal L. Название: Learning Perl: Making Easy Things Easy and Hard Things Possible ISBN: 1491954329 ISBN-13(EAN): 9781491954324 Издательство: Wiley Рейтинг: Цена: 5067.00 р. Наличие на складе: Поставка под заказ.
Описание: Popularly known as "the Llama," Learning Perl is the book most programmers rely on to get started with this versatile language. The bestselling Perl tutorial since it was first published in 1993, this sixth edition includes recent changes to the language up to Perl 5.24.
Автор: Gunn Steven Название: Henry VII`s New Men and the Making of Tudor England ISBN: 0199659834 ISBN-13(EAN): 9780199659838 Издательство: Oxford Academ Рейтинг: Цена: 19404.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reconstructs the lives of Henry VII`s new men - low-born ministers with legal, financial, political, and military skills who enforced the king`s will as he sought to strengthen government after the Wars of the Roses, examining how they exercised power, gained wealth, and spent it to sustain their new-found status.
Автор: Johnson Coffin Christie Название: Making Places for People ISBN: 1138860646 ISBN-13(EAN): 9781138860643 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Нет в наличии.
Описание: Making Places for People explores twelve social questions in environmental design. Authors Christie Johnson Coffin and Jenny Young bring perspectives from practice and teaching to challenge assumptions about how places meet human needs.
Описание: This book is for students interested in modern Middle East history, the origins of the Middle East, the impact of colonialism, and modern politics and conflict. It is a study of the armed revolts and uprisings that followed the collapse of the Ottoman Empire in the Middle East.
Описание: Russia, the U.S., and China all see Central Asia as strategically important and have devoted extensive financial and human resources there. In Great Games, Local Rules, Alexander Cooley, one of America`s leading younger international relations scholars, explores the dynamics of the new competition for influence over the region since 9/11.
Автор: Pelc Название: Making and Bending International Rules ISBN: 1107140862 ISBN-13(EAN): 9781107140868 Издательство: Cambridge Academ Рейтинг: Цена: 14256.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: All treaties include exceptions that allow governments to legally break the rules that they have committed to, but how do we incorporate this flexibility whilst preventing its abuse? Essential for students and scholars in politics and law, this multi-disciplinary approach addresses the paradoxes inherent in making and bending international rules.
Автор: Ruskai, Martha Название: Wig making & styling/for theatre & film ISBN: 0240813200 ISBN-13(EAN): 9780240813202 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Нет в наличии.
Описание: A Complete Guide for Theatre and Film.
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