Schwarz Norbert Cognition and Communication: Judgmental Biases, Research Methods, and the Logic of Conversation 9781138002647

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Автор: Schwarz Norbert
Название: Cognition and Communication: Judgmental Biases, Research Methods, and the Logic of Conversation
ISBN: 9781138002647
Издательство: Taylor&Francis
Классификация:

Психолингвистика

Гуманитарные науки

Исследования средств массовой информации

Социальная, групповая или коллективная психология

Познание и когнитивная психология

ISBN-10: 113800264X
Обложка/Формат: Paperback
Страницы: 128
Вес: 0.20 кг.
Дата издания: 15.08.2014
Серия: Distinguished lecture series
Язык: English
Размер: 229 x 152 x 10
Читательская аудитория: Professional & vocational
Ключевые слова: Social, group or collective psychology, PSYCHOLOGY / Social Psychology
Подзаголовок: Judgmental biases, research methods, and the logic of conversation
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Поставляется из: Европейский союз
Описание: Psychological research into human cognition and judgment reveals a wide range of biases and shortcomings. Whether we form impressions of other people, recall episodes from memory, report our attitudes in an opinion poll, or make important decisions, we often get it wrong. The errors made are not trivial and often seem to violate common sense and basic logic. A closer look at the underlying processes, however, suggests that many of the well known fallacies do not necessarily reflect inherent shortcomings of human judgment. Rather, they partially reflect that research participants bring the tacit assumptions that govern the conduct of conversation in daily life to the research situation. According to these assumptions, communicated information comes with a guarantee of relevance and listeners are entitled to assume that the speaker tries to be informative, truthful, relevant, and clear. Moreover, listeners interpret the speakers utterances on the assumption that they are trying to live up to these ideals. This book introduces social science researchers to the logic of conversation developed by Paul Grice, a philosopher of language, who proposed the cooperative principle and a set of maxims on which conversationalists implicitly rely. The author applies this framework to a wide range of topics, including research on person perception, decision making, and the emergence of context effects in attitude measurement and public opinion research. Experimental studies reveal that the biases generally seen in such research are, in part, a function of violations of Gricean conversational norms. The author discusses implications for the design of experiments and questionnaires and addresses the socially contextualized nature of human judgment.

Cognition and Communication: Judgmental Biases, Research Methods, and the Logic of Conversation, Schwarz Norbert