"The "Freakonomics" of big data." --Stein Kretsinger, founding executive of Advertising.com
Award-winning - Used by over 30 universities - Translated into 9 languages
"An introduction for everyone. ""In this rich, fascinating -- surprisingly accessible -- introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques."
Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing "unnatural" resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise This heap of refuse is a gold mine. "Big data" embodies an extraordinary wealth of experience from which to learn." Predictive Analytics" unleashes the power of data. With this technology," " the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction -- "now in its Revised and Updated edition" -- former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death -- including one health insurance company. How U.S. Bank and Obama for America calculated -- and Hillary for America 2016 plans to calculate -- the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used "predictive modeling" to answer questions and beat the human champs on TV's "Jeopardy " How companies ascertain untold, private truths -- how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 183 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more.
How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more.""
A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it -- or consumed by it -- get a handle on the power of "Predictive Analytics."
Описание: This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
Описание: PRAISE FOR UNDERSTANDING THE PREDICTIVE ANALYTICS LIFECYCLE This is a must–read book for businesses that are planning to take advantage of their massive data collections and build predictive models. It shows examples and gives guidance on how to avoid the most common pitfalls to reach a successful outcome. Carmelina Collado, Directeur des Programmes Transformation, inwi I am glad to see that there is a book that shows the entire cycle, the entire evolution, for big data to turn into valuable and actionable information using advanced software analytical tools in todays world! Clive Pearson, CEO, Qualex Consulting Services In this book, Al Cordoba has provided a complete picture of the advanced analytics process and how it contributes to business value. Als years of experience in helping organizations worldwide give this book valuable insight and recommendations that business and IT professionals can heed. Jeff Babcock, Senior Vice President and General Manager, Kronos We live in a world where data are more prevalent than ever. Als book uses plain language and stories as a way to present sophisticated technology subjects like data integration and advanced analytics. Rob Berman, Vice President of Global Alliances, Teradata With rapid datafication of everything around usthere is tremendous opportunity for enterprises to get new differentiated actionable business value. Advanced analytics is key to delivering such business value. In this book, Al Cordoba has provided a complete 360–degree view of the advanced analytics process and has made it easy to understand through many examples. I would recommend this book to all the executives. Gokula Mishra, Vice President of Advanced Analytics Big Data, Oracle; Co–Author of The Oracle Big Data Handbook
Автор: Chorianopoulos Antonios Название: Effective CRM Using Predictive Analytics ISBN: 1119011558 ISBN-13(EAN): 9781119011552 Издательство: Wiley Рейтинг: Цена: 4180 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.
Описание: Boost efficiency and quality with an assembly line approach to data Analytics Factory presents a blueprint for building a successful analytics environment using a fresh approach to architecture.
Описание: Includes a process called Predictive Evaluation (PE) enables practitioners to provide executives with compelling training data around the success of training in the three areas of Intention, Adoption, and Impact.
Автор: R. Keith Mobley Название: An Introduction to Predictive Maintenance, ISBN: 0750675314 ISBN-13(EAN): 9780750675314 Издательство: Elsevier Science Рейтинг: Цена: 8410 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Helps plant, process, maintenance and reliability managers and engineers to develop and implement a comprehensive maintenance management program, providing proven strategies for regularly monitoring critical process equipment and systems, predicting machine failures, and scheduling maintenance accordingly.
Автор: Olson Название: Predictive Data Mining Models ISBN: 9811025428 ISBN-13(EAN): 9789811025426 Издательство: Springer Рейтинг: Цена: 7479 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book reviews forecasting data mining models, from basic tools for stable data through causal models, to more advanced models using trends and cycles. These models are demonstrated on the basis of business-related data, including stock indices, crude oil prices, and the price of gold. The book’s main approach is above all descriptive, seeking to explain how the methods concretely work; as such, it includes selected citations, but does not go into deep scholarly reference. The data sets and software reviewed were selected for their widespread availability to all readers with internet access.
Описание: Includes conceptual papers that are designed to promote theory and research on important substantive and methodological topics in the field of human resources management. This title contains 8 papers on critical issues in the field of human resources management and develops an informed understanding of the field.
Описание: Presents papers designed to promote theory and research on important substantive and methodological topics in the field of human resources management. This book contains seven papers on critical issues in the field of human resources management, aimed at developing a more informed understanding of the field.
Описание: This text is intended to offer an up-to-date description of issues in the management of human assets and provide information on how these issues have developed over time. These include total quality management, the management of intellectual knowledge, flexibility and leadership.
Автор: Brewster, Chris;Dowling, Peter;Carey, Lorraine;Gro Название: Contemporary Issues in Human Resources Management ISBN: 0195782011 ISBN-13(EAN): 9780195782011 Издательство: Oxford Academ Рейтинг: Цена: 2913 р. Наличие на складе: Поставка под заказ.
Описание: The second edition of this title addresses issues facing practitioners of human resource management in a thorough and thoughtful manner.
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