Griffin Abbie Open Innovation 9781118770771

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Автор: Griffin Abbie
Название: Open Innovation
ISBN: 9781118770771
Издательство: Wiley
Классификация: ISBN-10: 1118770773
Обложка/Формат: Hardcover
Страницы: 288
Вес: 0.67 кг.
Дата издания: 12.11.2014
Язык: English
Размер: 236 x 158 x 25
Ссылка на Издательство: Link
Поставляется из: Англии
Описание: A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward. Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth.
Дополнительное описание: Introduction: The Journey into Open Innovation xiii Charles H. Noble Serdar S. Durmusoglu PART 1: OPEN INNOVATION IN THE FUZZY FRONT END 1 1 DE?]BOTTLENECKING OPEN INNOVATION: TURNING PATENT?]BASED TECHNOLOGY NETWORK ANALYSIS INTO VALUE 3 Manfred Stadlbau

Open Innovation, Griffin Abbie