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E-Brand Extensions, Yen Wan Li


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Цена: 10045р.
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Автор: Yen Wan Li
Название:  E-Brand Extensions
Издательство: LAP LAMBERT Academic Publishing
Классификация:
ISBN: 384733543X
ISBN-13(EAN): 9783847335436
ISBN: 3-8473-3543-X
ISBN-13(EAN): 978-3-8473-3543-6
Обложка/Формат: Paperback / softback
Страницы: 432
Вес: 0.63 кг.
Дата издания: 19.01.2012
Серия: Branding, Brand Extension, Mediation, Marketing
Язык: ENG
Иллюстрации: Black & white illustrations
Размер: 22.91 x 15.19 x 2.44 cm
Читательская аудитория: General (us: trade)
Рейтинг:
Описание: Brand extension strategy is a component of brand management rooted in categorisation theory. The research outlined in this invaluable book provides a pathway for academic research in this field. Further to this it allows professionals to explore determinants of success for e-brand extensions in order to prevent the dilution of a brand. This project reflects realistic consumer perceptions and expands upon the inter-relationships between various factors. In taking account of these factors the author explains the process of how consumers transfer from traditional media usage to online news media. Based on academic theory and real-life situations, Yen provides a systematic explanation, thus providing managers with practical assistance and in- depth understanding of developing e-brand extensions.
Дополнительное описание:




Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout

Автор: David Taylor
Название: Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
ISBN: 0470862114 ISBN-13(EAN): 9780470862117
Издательство: Wiley
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Цена: 3343 р.
Наличие на складе: Нет в наличии.

Описание: Offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. This book focuses on brand stretching, covering such topics as how to launch brand extensions and support them. It features lessons learnt from both successes and failure in brand stretching.

State-space Realisations of Linear 2-D Systems with Extensions to the General nD (n > 2) case

Автор: Galkowski Krzysztof
Название: State-space Realisations of Linear 2-D Systems with Extensions to the General nD (n > 2) case
ISBN: 185233410X ISBN-13(EAN): 9781852334109
Издательство: Springer
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Цена: 11219 р.
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Описание: This book demonstrates the newly developed Elementary Operations Algorithm (EOA). This is a systematic method for constructing a range of state-space realizations for 2-D systems. The key achievements of the monograph are as follows: - It provides a research-level introduction to the general area and undertakes a comparative critical review of previous approaches. - It gives a thorough coverage of the theoretical basis of the EOA algorithm. - It demonstrates the effectiveness of the EOA algorithm, for example, through the use of algebraic symbolic computing (using MAPLE), as well as by comparing this method with common alternatives.

Linear Optimization and Extensions / Problems and Solutions

Автор: Alevras Dimitris, Padberg Manfred W.
Название: Linear Optimization and Extensions / Problems and Solutions
ISBN: 3540417443 ISBN-13(EAN): 9783540417446
Издательство: Springer
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Цена: 5138 р.
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Описание: This book offers a comprehensive treatment of the exercises and case studies as well as summaries of the chapters of the book "Linear Optimization and Extensions" by Manfred Padberg. It covers the areas of linear programming and the optimization of linear functions over polyhedra in finite dimensional Euclidean vector spaces.Here are the main topics treated in the book: Simplex algorithms and their derivatives including the duality theory of linear programming. Polyhedral theory, pointwise and linear descriptions of polyhedra, double description algorithms, Gaussian elimination with and without division, the complexity of simplex steps. Projective algorithms, the geometry of projective algorithms, Newtonian barrier methods. Ellipsoids algorithms in perfect and in finite precision arithmetic, the equivalence of linear optimization and polyhedral separation. The foundations of mixed-integer programming and combinatorial optimization.

Quantitative Methods in Population Health: Extensions of Ordinary Regression

Автор: Mari Palta
Название: Quantitative Methods in Population Health: Extensions of Ordinary Regression
ISBN: 0471455059 ISBN-13(EAN): 9780471455059
Издательство: Wiley
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Цена: 13794 р.
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Описание: Each topic starts with an explanation of the theoretical background necessary to allow full understanding of the technique and to facilitate future learning of more advanced or new methods and software
Explanations are designed to assume as little background in mathematics and statistical theory as possible, except that some knowledge of calculus is necessary for certain parts.
SAS commands are provided for applying the methods. (PROC REG, PROC MIXED, and PROC GENMOD)
All sections contain real life examples, mostly from epidemiologic research

Em algorithm and extensions

Автор: Mclachlan, Geoffrey J. Krishnan, Thriyambakam
Название: Em algorithm and extensions
ISBN: 0471201707 ISBN-13(EAN): 9780471201700
Издательство: Wiley
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Цена: 13063 р.
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Описание: Since its inception in 1977, the Expectation-Maximization (EM) algorithm has been the subject of intense scrutiny, dozens of applications, numerous extensions, and thousands of publications. The algorithm and its extensions are now standard tools applied to incomplete data problems in virtually every field in which statistical methods are used.

Galois Theory of p-Extensions

Автор: Koch Helmut, Lemmermeyer F.
Название: Galois Theory of p-Extensions
ISBN: 3540436294 ISBN-13(EAN): 9783540436294
Издательство: Springer
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Цена: 9349 р.
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Описание: Helmut Koch's classic is now available in English. Competently translated by Franz Lemmermeyer, it introduces the theory of pro-p groups and their cohomology. The book contains a postscript on the recent development of the field written by H. Koch and F. Lemmermeyer, along with many additional recent references.First published in German in 1970 and translated into Russian in 1973, this classic now becomes available in English. After introducing the theory of pro-p groups and their cohomology, it discusses presentations of the Galois groups G S of maximal p-extensions of number fields that are unramified outside a given set S of primes. It computes generators and relations as well as the cohomological dimension of some G S, and gives applications to infinite class field towers.The book demonstrates that the cohomology of groups is very useful for studying Galois theory of number fields; at the same time, it offers a down to earth introduction to the cohomological method. In a "Postscript" Helmut Koch and Franz Lemmermeyer give a survey on the development of the field in the last 30 years. Also, a list of additional, recent references has been included.

Extensions of Positive Definite Functions

Автор: Jorgensen
Название: Extensions of Positive Definite Functions
ISBN: 3319397796 ISBN-13(EAN): 9783319397795
Издательство: Springer
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Цена: 4207 р.
Наличие на складе: Поставка под заказ.

Описание:

This monograph deals with the mathematics of extending given partial data-sets obtained from experiments;
Experimentalists frequently gather spectral data when the observed data is limited, e.g., by the precision of instruments; or by other limiting external factors. Here the limited information is a restriction, and the extensions take the form of full positive definite function on some prescribed group. It is therefore both an art and a science to produce solid conclusions from restricted or limited data.
While the theory of is important in many areas of pure and applied mathematics, it is difficult for students and for the novice to the field, to find accessible presentations which cover all relevant points of view, as well as stressing common ideas and interconnections. We have aimed at filling this gap, and we have stressed hands-on-examples.
Manis Valuations and PrГјfer Extensions I / A New Chapter in Commutative Algebra

Автор: Knebusch Manfred, Zhang Digen
Название: Manis Valuations and PrГјfer Extensions I / A New Chapter in Commutative Algebra
ISBN: 354043951X ISBN-13(EAN): 9783540439516
Издательство: Springer
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Цена: 4203 р.
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Описание: The present book is devoted to a study of relative PrГјfer rings and Manis valuations, with an eye to application in real and p-adic geometry. If one wants to expand on the usual algebraic geometry over a non-algebraically closed base field, e.g. a real closed field or p-adically closed field, one typically meets lots of valuation domains. Usually they are not discrete and hence not noetherian. Thus, for a further develomemt of real algebraic and real analytic geometry in particular, and certainly also rigid analytic and p-adic geometry, new chapters of commutative algebra are needed, often of a non-noetherian nature. The present volume presents one such chapter.

The Conceptual Completion and Extensions of Quantum Mechanics 1932-1941. Epilogue: Aspects of the Further Development of Quantum Theory 1942-1999 / Subject Index: Volumes 1 to 6

Автор: Mehra Jagdish
Название: The Conceptual Completion and Extensions of Quantum Mechanics 1932-1941. Epilogue: Aspects of the Further Development of Quantum Theory 1942-1999 / Subject Index: Volumes 1 to 6
ISBN: 0387951822 ISBN-13(EAN): 9780387951829
Издательство: Springer
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Цена: 19224 р.
Наличие на складе: Поставка под заказ.

Описание: Quantum Theory, together with the principles of special and general relativity, constitute a scientific revolution that has profoundly influenced the way in which we think about the universe and the fundamental forces that govern it. The Historical Development of Quantum Theory is a definitive historical study of that scientific work and the human struggles that accompanied it from the beginning. Drawing upon such materials as the resources of the Archives for the History of Quantum Physics, the Niels Bohr Archives, and the archives and scientific correspondence of the principal quantum physicists, as well as Jagdish Mehra's personal discussions over many years with most of the architects of quantum theory, the authors have written a rigorous scientific history of quantum theory in a deeply human context. This multivolume work presents a rich account of an intellectual triumph: a unique analysis of the creative scientific process. The Historical Development of Quantum Theory is science, history, and biography, all wrapped in the story of a great human enterprise. Its lessons will be an aid to those working in the sciences and humanities alike.||Comments by distinguished physicists on "The Historical Development of Quantum Theory":||"Вїthe most definitive work undertaken by anyone on this vast and most important development in the history of physics. Jagdish Mehra, trained in theoretical physics under Pauli, Heisenberg, and Dirac, pursued the vision of his youth to write about the historical and conceptual development of quantum theory in the 20th centuryВїThis series of books on the HDQT has thus become the most authentic and permanent source of our knowledge of how quantum theory, its extensions and applications developed. My heartfelt congratulations."|-Hans A. Bethe, Nobel Laureate||"A thrilling and magnificent achievement!"|-Subrahmanyan Chandrasekhar, FRS, Nobel Laureate||"Вїcapture(s) precisely, accurately, and thoroughly the very essence and all the fundamental details of the theory, and that is a remarkable achievementВїI have greatly enjoyed reading these books and learned so many new things from them. This series of books will remain a permanent source of knowledge about the creation and development of quantum theory. Congratulations!"|-Paul A. Dirac, FRS, Nobel Laureate||"The wealth and accuracy of detail in 'The Historical Development of Quantum Theory' are breathtaking."|-Richard P. Feynman, Nobel Laureate

The Conceptual Completion and the Extensions of Quantum Mechanics 1932-1941. Epilogue: Aspects of the Further Development of Quantum Theory 1942-1999 / Subject Index: Volumes 1 to 6

Автор: Rechenberg Helmut, Mehra Jagdish
Название: The Conceptual Completion and the Extensions of Quantum Mechanics 1932-1941. Epilogue: Aspects of the Further Development of Quantum Theory 1942-1999 / Subject Index: Volumes 1 to 6
ISBN: 0387950869 ISBN-13(EAN): 9780387950860
Издательство: Springer
Рейтинг:
Цена: 24466 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Quantum Theory, together with the principles of special and general relativity, constitute a scientific revolution that has profoundly influenced the way in which we think about the universe and the fundamental forces that govern it. The Historical Development of Quantum Theory is a definitive historical study of that scientific work and the human struggles that accompanied it from the beginning. Drawing upon such materials as the resources of the Archives for the History of Quantum Physics, the Niels Bohr Archives, and the archives and scientific correspondence of the principal quantum physicists, as well as Jagdish Mehra's personal discussions over many years with most of the architects of quantum theory, the authors have written a rigorous scientific history of quantum theory in a deeply human context. This multivolume work presents a rich account of an intellectual triumph: a unique analysis of the creative scientific process. The Historical Development of Quantum Theory is science, history, and biography, all wrapped in the story of a great human enterprise. Its lessons will be an aid to those working in the sciences and humanities alike.||Comments by distinguished physicists on "The Historical Development of Quantum Theory":||"Вїthe most definitive work undertaken by anyone on this vast and most important development in the history of physics. Jagdish Mehra, trained in theoretical physics under Pauli, Heisenberg, and Dirac, pursued the vision of his youth to write about the historical and conceptual development of quantum theory in the 20th centuryВїThis series of books on the HDQT has thus become the most authentic and permanent source of our knowledge of how quantum theory, its extensions and applications developed. My heartfelt congratulations."|-Hans A. Bethe, Nobel Laureate||"A thrilling and magnificent achievement!"|-Subrahmanyan Chandrasekhar, FRS, Nobel Laureate||"Вїcapture(s) precisely, accurately, and thoroughly the very essence and all the fundamental details of the theory, and that is a remarkable achievementВїI have greatly enjoyed reading these books and learned so many new things from them. This series of books will remain a permanent source of knowledge about the creation and development of quantum theory. Congratulations!"|-Paul A. Dirac, FRS, Nobel Laureate||"The wealth and accuracy of detail in 'The Historical Development of Quantum Theory' are breathtaking."|-Richard P. Feynman, Nobel Laureate

Автор: Reid
Название: Likelihood And Its Extensions
ISBN: 1498719740 ISBN-13(EAN): 9781498719742
Издательство: Taylor&Francis
Цена: 8047 р.
Наличие на складе: Поставка под заказ.

Описание:

Significant new challenges to the use of likelihood-based methods for inference have helped to generate considerable interest in alternative inference methods that are not based on a full likelihood specification. This book provides a comprehensive survey of likelihood methods in statistics, with an emphasis on developments to inference functions for use in complex data. These inference functions are usually motivated by considerations related to likelihood-type arguments and have a variety of names, including composite likelihood, quasi-likelihood and pseudo-likelihood.

Extensions Of Time

Автор: Birkby
Название: Extensions Of Time
ISBN: 1859462987 ISBN-13(EAN): 9781859462980
Издательство: Taylor&Francis
Цена: 2874 р.
Наличие на складе: Поставка под заказ.


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