Misbehaving, Richard H Thaler

Автор: Thaler, Richard H
Название: Misbehaving
ISBN: 0241951224 ISBN-13(EAN): 9780241951224
Издательство: Random House - Penguin
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Цена: от 1451.00 р.
Наличие на складе: Есть

Описание: When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

Автор: Cass R Sunstein,Richard H Thaler
Название: Nudge
ISBN: 0141040017 ISBN-13(EAN): 9780141040011
Издательство: Random House - Penguin
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Цена: 1319.00 р.
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Описание: Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children`s health and education; even the causes that we champion or the planet itself. This book offers a fresh way of looking at the world for individuals and governments alike.