Автор: Nee Название: Managing Negative Word-of-Mouth on Social Media Platforms ISBN: 3658139978 ISBN-13(EAN): 9783658139971 Издательство: Springer Рейтинг: Цена: 9141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the help of a profound experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observer’s purchase intention and the hotel company’s return on complaint management.
Автор: Stevens Bruce A. Название: Breaking Negative Relationship Patterns ISBN: 1119162823 ISBN-13(EAN): 9781119162827 Издательство: Wiley Рейтинг: Цена: 3477.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Schema Therapy (ST) was developed to treat patients with complex disorders, especially personality disorders, with a powerful new set of interventions.
Автор: Massey Название: Negative Ions ISBN: 0521283175 ISBN-13(EAN): 9780521283175 Издательство: Cambridge Academ Рейтинг: Цена: 8554.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This 1976 book is the third edition of a book first published in 1938. After 1950, when the previous edition was published, advancing technology facilitated experimental work on the properties of negative ions in gases. Inclusion of so much fresh material means that less emphasis is placed on some earlier knowledge and techniques.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru