Описание: Learn how to take your company to the next level of growth through the stories of over 500 successful entrepreneurs. Developed by the Kauffman Center for Entrepreneurial Leadership, this flagship book introduces a new series on managing growth. The authors expertly guide you through the three stages of entrepreneurial growth: initial growth, rapid growth, and continuous growth. Personal stories told by successful entrepreneurs reveal the hows and whys of evolving as a leader at each stage, identifying red flags, vital signs, and secrets of sustained growth. Become a dynamic leader by using this book as your roadmap to entrepreneurial success.
Описание: Using his own experience, research, and demonstrated results from the leadership development program that he developed while helping transform Raymour & Flanigan from a small regional company to a billion-dollar furniture retail giant, the author outlines the specific steps that let you discover and unlock the latent energy in your team.
"Fox and Reiss have created a new leadership category--The Transformative CEO." --Rafael Pastor, CEO, Vistage International
Bestselling author Jeffrey Fox literally wrote the book on "How to Become""CEO, "and radio talk show host Robert Reiss has explored strategy with some of the world's biggest business legends.
Now, in "The Transformative CEO," they have identified the key traits and characteristics that describe this remarkable type of leader.
Filled with fascinating insights from superstar CEOs, this one-of-a-kind guide puts you right on the front lines with the men and women who have transformed businesses with spectacular success. You'll learn how to: Turn around a company (Marvel Entertainment) Build superior customer service (Zappos) Think big and go global (MTV International) Perform while transforming (UPS) Have a higher purpose (ING DIRECT) Innovate and make everything better (Eggland's Best)
You'll learn how CEOs think and act in good times and bad--and you'll get a front-row seat to some of the most profitable industry game changers of our time, including AT&T Mobility, Danaher Corp. and many others.
"The Transformative CEO "provides a new definition of leadership. Jeffrey J. Fox and Robert Reiss show how anyone can become a transformative leader.
Find out how:
HOME DEPOT cofounder and CEO Bernie Marcus "built a new model of retail culture for customers--from the ground up."
1-800-FLOWERS.COM founder and CEO Jim McCann "turned the 800 number into a brand--and delivered record profits and growth."
PAUL MITCHELL SYSTEMS founder John Paul DeJoria "higher purposes first--success unshared is failure."
BLACK ENTERTAINMENT TELEVISION (BET) CEO Robert L. Johnson "founded a television network-and tranformed television."
CAMPBELL SOUP CEO Douglas Conant "warmed up employee morale--and made its business hot again."
Описание: Stay relevant, stay connected, stay ahead of the game. When it comes to getting ahead today, your talent and experience matter. This book gives you the insight and tools to make subtle changes in your presentation, attitude, and leadership style that increase your leadership effectiveness - and, consequently, help you enjoy work and life.
Описание: " Everyone knows Warren is the greatest investor of our time...This book for the first time captures his genius as a manager." ---- Jack Welch The first book to reveal the investment and management strategies of the Berkshire Hathaway all--star management team. Much has been written about Warren Buffett and his investment philosophy; little has been made public about the inside management of Berkshire Hathaway. With a market cap exceeding 100 billion , Berkshire Hathaway has a market value surpassing many icons of American business such as Dell, AT&T, Disney, Ford, Gillette, American Express, and GM. Drawing on his personal experiences as well as those of Berkshire's chief executives, officers, and directors interviewed for this book, Berkshire insider Robert P. Miles provides a unique look at the Berkshire Hathaway culture and its management principles.
Описание: The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny. This title shows why and how chief executives must invest in their reputations from day one. Using proprietary research and interviews with CEOs, "CEO Capital" describes in practical terms how CEOs can enhance their reputation and the reputation of their company during each stage of their tenure. It provides guidelines and isolates the best practices for each stage so the CEO can best represent and communicate their company's purpose to the world.
Название: CEO Branding ISBN: 1138013714 ISBN-13(EAN): 9781138013711 Издательство: Taylor&Francis Рейтинг: Цена: 17875 р. Наличие на складе: Поставка под заказ.
Описание: CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org
Автор: Carey, Dennis C.;Ogden, Dayton Название: CEO Succession: Lessons from the Trenches ISBN: 0195127137 ISBN-13(EAN): 9780195127133 Издательство: Oxford Academ Рейтинг: Цена: 3285 р. Наличие на складе: Поставка под заказ.
Описание: Drawing on personal interviews and behind-the-scenes work with the CEOs and directors of some of the leading companies in the world, this text articulates the field-tested strategies and techniques boards need to create a planning process that promotes a seamless transition of leadership.
Описание: In a business era in which executives are taken away in handcuffs and corporate malfeasance and scandal dominates the business headlines, there is tremendous value in the stories of ethical companies. This title presents the story of KeySpan, the nation`s fifth largest energy giant and a profitable, Fortune 500 company.
Описание: Ben Casnocha discovered he was entrepreneur at age 12 and hasn`t slowed down since. In this remarkably instructive book, Ben dissects the entrepreneurship "gene," explaining that everyone has inherited it if they have an idea to make the world a better place.
Описание: Tells the tale of a young CEO who, facing his first annual board review, knows he is failing, but doesn`t know why. This title helps executives learn how to recognize the mistakes that leaders can make and how to avoid them. It introduces and shows various challenges in business and leadership that have occurred in the past years.
Описание: Business leaders are moving into China without clear knowledge of the pitfalls they may encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, and the fast paced business environment. This book uses case studies to and examine these key managerial challenges.
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