Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer, Cundari Aldo

Автор: ACNielsen
Название: Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
ISBN: 0471703591 ISBN-13(EAN): 9780471703594
Издательство: Wiley
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Цена: 7445.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980`s forms the foundation of many companies` approach to category management.

Автор: Schweitzer Sharon, Alexander Liz
Название: Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships
ISBN: 1118919017 ISBN-13(EAN): 9781118919019
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today`s global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai.

Автор: Brown
Название: The Customer Culture Imperative: A Leader`S Guide To Building A Customer-Centric Culture That Drives Superior Performance
ISBN: 0071821147 ISBN-13(EAN): 9780071821148
Издательство: McGraw-Hill
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Цена: 4460.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Drawing insights from more than 100 businesses to identify seven key factors, this book reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. It gives you the tools to inspire everyone in the company to embrace a customer-centric culture.