Employer Branding for Dummies, Consumer Dummies

Автор: Simon Barrow, Richard Mosley
Название: The Employer Brand: Bringing the Best of Brand Management to People at Work
ISBN: 0470012730 ISBN-13(EAN): 9780470012734
Издательство: Wiley
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Цена: 5372.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Levels of `employer brand awareness` are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.

Автор: Chiaravalle Bill, Schenck Barbara Findlay
Название: Branding for Dummies
ISBN: 111895808X ISBN-13(EAN): 9781118958087
Издательство: Wiley
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Цена: 3483.00 р.
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Описание: Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.

Автор: Moseley Richard
Название: Employer Brand Management
ISBN: 1118898524 ISBN-13(EAN): 9781118898529
Издательство: Wiley
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Цена: 5226.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Attract, recruit, and retain the very best with a strategic employer brand From one of the world`s leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management.