Future of Food Business, 

Автор: Neves Marcos Fava
Название: Future Of Food Business, The: The Facts, The Impacts And The Acts
ISBN: 9814365831 ISBN-13(EAN): 9789814365833
Издательство: World Scientific Publishing
Цена: 5069.00 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.

Автор: Anderson Chris
Название: The Long Tail: Why the Future of Business Is Selling Less of More
ISBN: 1401309666 ISBN-13(EAN): 9781401309664
Издательство: Hachette Book Group
Рейтинг:
Цена: 1671.00 р.
Наличие на складе: Есть (1 шт.)
Описание: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.

However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.

The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Автор: Greenberg Paul
Название: Four Fish: The Future of the Last Wild Food
ISBN: 014311946X ISBN-13(EAN): 9780143119463
Издательство: Random House (USA)
Цена: 1655.00 р.
Наличие на складе: Есть (2 шт.)
Описание: "A necessary book for anyone truly interested in what we take from the sea to eat, and how, and why." -Sam Sifton, "The New York Times Book Review."
Writer and life-long fisherman Paul Greenberg takes us on a journey, examining the four fish that dominate our menus: salmon, sea bass, cod, and tuna. Investigating the forces that get fish to our dinner tables, Greenberg reveals our damaged relationship with the ocean and its inhabitants. Just three decades ago, nearly everything we ate from the sea was wild. Today, rampant overfishing and an unprecedented biotech revolution have brought us to a point where wild and farmed fish occupy equal parts of a complex marketplace. "Four Fish" offers a way for us to move toward a future in which healthy and sustainable seafood is the rule rather than the exception.

Автор: Yeoman Ian
Название: Future of Food Tourism
ISBN: 184541537X ISBN-13(EAN): 9781845415372
Издательство: Неизвестно
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Цена: 10335.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience? The book explores these and many other futures and scenarios.

Автор: Gansky Lisa
Название: The Mesh: Why the Future of Business Is Sharing
ISBN: 1591844304 ISBN-13(EAN): 9781591844303
Издательство: Random House (USA)
Цена: 1471.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.