Описание: This is a book about ideas, patterns, and broad unifying themes in physics. Each chapter focuses on a different theme - such as dimensions, transformations, symmetries, and maps - beginning with simple examples accessible to all, then connecting them to more sophisticated realizations in more advanced topics of physics.
In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?
Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to:
SET GOALS: Understand the importance of defining success and targets upfront for every initiative--and your business as a whole.
INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.
MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement.
MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do.
If you've ever wondered if your digital marketing is working, this book will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll hear the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands. You'll learn how to hire and inspire the rare creative "unicorns" who turn marketing into magic. You'll find new ways to turn data into ideas and obstacles into opportunities. You'll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.
In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.
Описание: Classical scholar and connoisseur Richard Payne Knight (1751-1824) had a keen interest in aesthetics and was a key figure in the debate on the picturesque. This influential 1805 publication, exploring the role of associations in the expression of aesthetic judgement, cemented Knight`s reputation as an authority on taste.
Описание: First published in 1764 and reissued in 1818, this work is based on lectures delivered by Thomas Reid (1710-96) at King`s College, Aberdeen. Reid criticised the sceptical philosophy propagated by Descartes, Locke and Hume, arguing that our senses demonstrate that the external world must exist.
Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's:
concepts and theories
customer satisfaction issues
different types of niche markets
The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Описание: This book turns conventional global-historical analysis on its head, demonstrating, first, that local events cannot be derived - logically or historically - from large-scale, global-historical structures and processes and, second, that it is these structures and processes that, in fact, emerge from our analysis of local events.
Описание: Among the most influential figures of the Gothic Revival in nineteenth-century Britain, Augustus Welby Northmore Pugin (1812-52) distinguished himself as an architect, author and interior designer. His well-illustrated 1841 publication on ecclesiastical design is reissued here with his Apology for the Revival of Christian Architecture in England (1843).
Описание: This heavily illustrated two-volume atlas is the most comprehensive "how-to" reference on surgery of the breast. The world's leading surgeons describe and demonstrate the most advanced and successful techniques for all types of general surgery, aesthetic, and reconstructive procedures—oncologic management of breast disease, breast reconstruction, reduction mammoplasty and mastopexy, and augmentation mammoplasty. The text is illustrated throughout with over 4,100 drawings and full-color preoperative, intraoperative, and postoperative photographs. Editorial comments at the end of each chapter provide an alternative perspective and address current controversies. This thoroughly updated Third Edition features a greatly expanded section on augmentation mammoplasty. Other new chapters cover deep inferior epigastric perforator flap breast reconstruction, skin preserving delayed breast reconstruction, and nipple-sparing mastectomy. Coverage also includes new information on managing oncoplastic surgery, surveillance following breast reconstruction, reconstruction following tumor recurrence, and the role of stem cells.
Описание: The eminent art historian and textual critic Richard Payne Knight (1751-1824) investigates the sexual symbolism present in the art of different cultures. The renowned 1818 comparative study provides a key to the mythology of the ancients, and fosters an understanding of the canons and principles of art.
Автор: Osman Erkmen,T. F. Bozoglu Название: Food Microbiology: Principles into Practice ISBN: 1119237769 ISBN-13(EAN): 9781119237761 Издательство: Wiley Рейтинг: Цена: 30405 р. Наличие на складе: Поставка под заказ.
Описание: This book covers application of food microbiology principles into food preservation and processing. Main aspects of the food preservation techniques, alternative food preservation techniques, role of microorganisms in food processing and their positive and negative features are covered.
In recent years, many disciplines have become interested in the scientific study of morality. However, a conceptual framework for this work is still lacking. In The Moral Background, Gabriel Abend develops just such a framework and uses it to investigate the history of business ethics in the United States from the 1850s to the 1930s.
According to Abend, morality consists of three levels: moral and immoral behavior, or the behavioral level; moral understandings and norms, or the normative level; and the moral background, which includes what moral concepts exist in a society, what moral methods can be used, what reasons can be given, and what objects can be morally evaluated at all. This background underlies the behavioral and normative levels; it supports, facilitates, and enables them.
Through this perspective, Abend historically examines the work of numerous business ethicists and organizations--such as Protestant ministers, business associations, and business schools--and identifies two types of moral background. "Standards of Practice" is characterized by its scientific worldview, moral relativism, and emphasis on individuals' actions and decisions. The "Christian Merchant" type is characterized by its Christian worldview, moral objectivism, and conception of a person's life as a unity.
The Moral Background offers both an original account of the history of business ethics and a novel framework for understanding and investigating morality in general.
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