Описание: This heavily illustrated two-volume atlas is the most comprehensive "how-to" reference on surgery of the breast. The world's leading surgeons describe and demonstrate the most advanced and successful techniques for all types of general surgery, aesthetic, and reconstructive procedures—oncologic management of breast disease, breast reconstruction, reduction mammoplasty and mastopexy, and augmentation mammoplasty. The text is illustrated throughout with over 4,100 drawings and full-color preoperative, intraoperative, and postoperative photographs. Editorial comments at the end of each chapter provide an alternative perspective and address current controversies. This thoroughly updated Third Edition features a greatly expanded section on augmentation mammoplasty. Other new chapters cover deep inferior epigastric perforator flap breast reconstruction, skin preserving delayed breast reconstruction, and nipple-sparing mastectomy. Coverage also includes new information on managing oncoplastic surgery, surveillance following breast reconstruction, reconstruction following tumor recurrence, and the role of stem cells.
Автор: Osman Erkmen,T. F. Bozoglu Название: Food Microbiology: Principles into Practice ISBN: 1119237769 ISBN-13(EAN): 9781119237761 Издательство: Wiley Рейтинг: Цена: 33033 р. Наличие на складе: Поставка под заказ.
Описание: This book covers application of food microbiology principles into food preservation and processing. Main aspects of the food preservation techniques, alternative food preservation techniques, role of microorganisms in food processing and their positive and negative features are covered. Features subjects on mechanism of antimicrobial action of heat, thermal process, mechanisms for microbial control by low temperature, mechanism of food preservation, control of microorganisms and mycotoxin formation by reducing water activity, food preservation by additives and biocontrol, food preservation by modified atmosphere, alternative food processing techniques, and traditional fermented products processing. The book is designed for students in food engineering, health science, food science, agricultural engineering, food technology, nutrition and dietetic, biological sciences and biotechnology fields. It will also be valuable to researchers, teachers and practising food microbiologists as well as anyone interested in different branches of food.
Описание: What is Europe's impact on enterprises? 150 years ago, the emergence of nation-states created the national enterprise. After 50 years of European integration - is there a European firm distinct from the national firm? The book provides an assessment of the barriers to and prospects for this emerging species. Can it be claimed a major political failure of the EU not to have created an institution promoting European identity at the level of enterprise? The contributors look for European convergence at all levels of the economy - firm, branch, state, and EU. They stress various points of view, using diverse methods, and propose different measures. The overall result is an evaluation of the future potential of this new type of enterprise. Though in its infancy, the European enterprise has the power to change both the perception and the actual face of Europe.
Описание: Classical scholar, art collector and connoisseur Richard Payne Knight (1751–1824) took a keen interest in aesthetics and was a key figure in the debate on the picturesque. Of independent means, he journeyed across Europe, often in the company of artists. His home, Downton Castle in Herefordshire, set the fashion for crenellations. He sat in Parliament from 1780 to 1806, but beauty interested him more than politics. Following important works on aesthetics by such writers as Edmund Burke and Uvedale Price, Knight published his most successful work in 1805, cementing his reputation as an authority on matters of taste. Here he moves away from the ideas of Price and Burke, instead exploring the role of associations in the expression of aesthetic judgement. Knight's Analytical Essay on the Greek Alphabet (1791) and Inquiry into the Symbolical Language of Ancient Art and Mythology (1818) are also reissued in this series.
Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave.
The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalization--with practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts.
The Handbook of Niche Marketing explores niche marketing's:
concepts and theories
customer satisfaction issues
different types of niche markets
The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Описание: This book turns conventional global-historical analysis on its head, demonstrating, first, that local events cannot be derived -- logically or historically -- from large-scale, global-historical structures and processes and, second, that it is these structures and processes that, in fact, emerge from our analysis of local events.
In this volume, a sequel to Ideology, Reason, and the Limitation of War, James Turner Johnson continues his reconstruction of the history of just war tradition by analyzing significant individual thinkers, concepts, and events that influenced its development from the mid-eighteenth century to the present.
Originally published in 1981.
The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These paperback editions preserve the original texts of these important books while presenting them in durable paperback editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Описание: Designers think in a specific way that is both ubiquitous and unique, often referred to as "design thinking" or "design cognition". Effective Inquiry for Innovative Engineering Design presents empirical evidence for this claim. It demonstrates a unique attribute of design thinking by identifying and characterizing a class of questions called "Generative Design Questions". These questions are frequently asked by designers in dialog. Their use constitutes a fundamental cognitive mechanism in design thinking. Their discovery stems from another finding of the work: a conceptual duality between questions and decisions that is engraved deep within the design process. This duality challenges a view that treats designing as decision making. Decisions form the tip of the iceberg; Questions keep it afloat: -Can an effective decision making process be performed without having high quality information? -Can high quality information be acquired and generated without performing an effective inquiry process? The answer to both questions is no, and underscores the importance of our quest to better understand the role of inquiry in design. Pragmatically, Effective Inquiry for Innovative Engineering Design presents a new design thinking model. It illustrates the effective transformation of design requirements into design concepts and those concepts into design decisions and specifications as a question-driven process. The ability to leverage this cycle in operating at the necessary level of conceptual abstraction throughout the design process is a defining quality of high performance innovative design teams.
Описание: This is a book about ideas, patterns, and broad unifying themes in physics. Each chapter focuses on a different theme - such as dimensions, transformations, symmetries, and maps - beginning with simple examples accessible to all, then connecting them to more sophisticated realizations in more advanced topics of physics.
In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?
Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to:
SET GOALS: Understand the importance of defining success and targets upfront for every initiative--and your business as a whole.
INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.
MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement.
MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do.
If you've ever wondered if your digital marketing is working, this book will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll hear the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands. You'll learn how to hire and inspire the rare creative "unicorns" who turn marketing into magic. You'll find new ways to turn data into ideas and obstacles into opportunities. You'll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.
In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.
Описание: The eminent art historian and textual critic Richard Payne Knight (1751–1824) investigates the sexual symbolism present in the art of different cultures. The renowned 1818 comparative study provides a key to the mythology of the ancients, and fosters an understanding of the canons and principles of art.
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