Описание: This heavily illustrated two-volume atlas is the most comprehensive "how-to" reference on surgery of the breast. The world's leading surgeons describe and demonstrate the most advanced and successful techniques for all types of general surgery, aesthetic, and reconstructive procedures—oncologic management of breast disease, breast reconstruction, reduction mammoplasty and mastopexy, and augmentation mammoplasty. The text is illustrated throughout with over 4,100 drawings and full-color preoperative, intraoperative, and postoperative photographs. Editorial comments at the end of each chapter provide an alternative perspective and address current controversies. This thoroughly updated Third Edition features a greatly expanded section on augmentation mammoplasty. Other new chapters cover deep inferior epigastric perforator flap breast reconstruction, skin preserving delayed breast reconstruction, and nipple-sparing mastectomy. Coverage also includes new information on managing oncoplastic surgery, surveillance following breast reconstruction, reconstruction following tumor recurrence, and the role of stem cells.
In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?
Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to:
SET GOALS: Understand the importance of defining success and targets upfront for every initiative--and your business as a whole.
INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.
MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement.
MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do.
If you've ever wondered if your digital marketing is working, this book will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll hear the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands. You'll learn how to hire and inspire the rare creative "unicorns" who turn marketing into magic. You'll find new ways to turn data into ideas and obstacles into opportunities. You'll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.
In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.
Описание: The eminent art historian and textual critic Richard Payne Knight (1751–1824) investigates the sexual symbolism present in the art of different cultures. The renowned 1818 comparative study provides a key to the mythology of the ancients, and fosters an understanding of the canons and principles of art.
Описание: This book covers application of food microbiology principles into food preservation and processing. Main aspects of the food preservation techniques, alternative food preservation techniques, role of microorganisms in food processing and their positive and negative features are covered. Features subjects on mechanism of antimicrobial action of heat, thermal process, mechanisms for microbial control by low temperature, mechanism of food preservation, control of microorganisms and mycotoxin formation by reducing water activity, food preservation by additives and biocontrol, food preservation by modified atmosphere, alternative food processing techniques, and traditional fermented products processing. The book is designed for students in food engineering, health science, food science, agricultural engineering, food technology, nutrition and dietetic, biological sciences and biotechnology fields. It will also be valuable to researchers, teachers and practising food microbiologists as well as anyone interested in different branches of food.
Описание: What is Europe's impact on enterprises? 150 years ago, the emergence of nation-states created the national enterprise. After 50 years of European integration - is there a European firm distinct from the national firm? The book provides an assessment of the barriers to and prospects for this emerging species. Can it be claimed a major political failure of the EU not to have created an institution promoting European identity at the level of enterprise? The contributors look for European convergence at all levels of the economy - firm, branch, state, and EU. They stress various points of view, using diverse methods, and propose different measures. The overall result is an evaluation of the future potential of this new type of enterprise. Though in its infancy, the European enterprise has the power to change both the perception and the actual face of Europe.
Описание: Since 1994, the German GMA-NAMUR, German APV, ISPE-Baseline, OECD, UK GAMP Forum, UK IQA-PQG, US DIA, ISPE, and PDA initiatives have supplemented the regulations governing the validation of automated systems with high-level guidelines. The result has been a broadly accepted industry framework for validating automation systems. This book deals directly with project problems and their resolutions based upon the experience of established industry practitioners. It introduces the principles of good practice and why validation is needed, presents a comprehensive selection of case studies provided by industry experts, and concludes with the Ten Commandments for Validating Automation.
Автор: Bond, Patrick (associate Professor, University Of Название: Rating valuation principles into practice ISBN: 0728204924 ISBN-13(EAN): 9780728204928 Издательство: Elsevier Science Рейтинг: Цена: 4951 р. Наличие на складе: Невозможна поставка.
Описание: Suitable for both students studying for their examinations and practitioners needing a comprehensive textbook covering rating law, valuation and practice. This book is illustrated with example valuations showing both methods of valuation and also the variety of property surveyors come across in practice.
Автор: Latour Bruno Название: Inquiry into Modes of Existence ISBN: 0674724992 ISBN-13(EAN): 9780674724990 Издательство: Wiley Рейтинг: Цена: 3861 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In a new approach to philosophical anthropology, this book offers answers to questions raised in We Have Never Been Modern: If not modern, what have we been, and what values should we inherit? It offers a new basis for diplomatic encounters with other societies at a time of ecological crisis.
In recent years, many disciplines have become interested in the scientific study of morality. However, a conceptual framework for this work is still lacking. In The Moral Background, Gabriel Abend develops just such a framework and uses it to investigate the history of business ethics in the United States from the 1850s to the 1930s.
According to Abend, morality consists of three levels: moral and immoral behavior, or the behavioral level; moral understandings and norms, or the normative level; and the moral background, which includes what moral concepts exist in a society, what moral methods can be used, what reasons can be given, and what objects can be morally evaluated at all. This background underlies the behavioral and normative levels; it supports, facilitates, and enables them.
Through this perspective, Abend historically examines the work of numerous business ethicists and organizations--such as Protestant ministers, business associations, and business schools--and identifies two types of moral background. "Standards of Practice" is characterized by its scientific worldview, moral relativism, and emphasis on individuals' actions and decisions. The "Christian Merchant" type is characterized by its Christian worldview, moral objectivism, and conception of a person's life as a unity.
The Moral Background offers both an original account of the history of business ethics and a novel framework for understanding and investigating morality in general.
Capitalism, Citizenship and the Arts of Thinking proposes a historical materialist ethic of human flourishing understood in terms of the practice of citizenship. It focuses on the ways in which capitalism's necessary mode of thinking - analytical thinking - impedes the nurturing of capabilities for citizenship as understood from a Marxian-Aristotelian point of view. It includes a systematic discussion of the Aristotelian resonances in Marx's critique of capitalism, as well as an elaboration and critique of Alfred Sohn-Rethel's account of the origins of analytical thinking in his book Intellectual and Manual Labor: A Critique of Epistemology.
Dean's critique of this book draws on the language theories of Lev Vygotsky, Alexander Luria, Jack Goody, Eric Havelock and Walter Ong, so as to identify the origins of analytical thinking in literacy rather than in monetised exchange relations, as claimed by Sohn-Rethel. Having traced the development of analytical thinking so as to bring out the ways in which this thinking was a condition of possibility for the division of head and hand in nineteenth-century England, Dean brings the analysis into the contemporary world by examining the changes effected by digitalised communication in terms citizenship capabilities now, drawing on the work of Michael Hardt and Antonio Negri in order to do so.
The book's ground-breaking content is in the fusion of Marxian, Aristotelian and linguistic elements to develop a critique of capitalism's hegemonic mode of thinking (analytical thinking) as manifested in the modern sciences and to show how the draining of intelligibility from the everyday world permitted by this thinking becomes an obstacle to the practice of meaningful citizenship.
Its main appeal will be to Marxist thinkers whose main concern is with the alienating, as opposed to exploitative, character of capitalist modes of life. It is written to complement the work of such Marxists, these being, in the main, writers such as Michael Hardt and Antonio Negri and is pitched at researchers in the field. It could be used on post-graduate courses in political theory, as well as social and cultural theory.
Описание: Classical scholar, art collector and connoisseur Richard Payne Knight (1751–1824) took a keen interest in aesthetics and was a key figure in the debate on the picturesque. Of independent means, he journeyed across Europe, often in the company of artists. His home, Downton Castle in Herefordshire, set the fashion for crenellations. He sat in Parliament from 1780 to 1806, but beauty interested him more than politics. Following important works on aesthetics by such writers as Edmund Burke and Uvedale Price, Knight published his most successful work in 1805, cementing his reputation as an authority on matters of taste. Here he moves away from the ideas of Price and Burke, instead exploring the role of associations in the expression of aesthetic judgement. Knight's Analytical Essay on the Greek Alphabet (1791) and Inquiry into the Symbolical Language of Ancient Art and Mythology (1818) are also reissued in this series.
Описание: First published in 1764 and reissued in 1818, this work is based on lectures delivered by Thomas Reid (1710–96) at King's College, Aberdeen. Reid criticised the sceptical philosophy propagated by Descartes, Locke and Hume, arguing that our senses demonstrate that the external world must exist.
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