Описание: This heavily illustrated two-volume atlas is the most comprehensive "how-to" reference on surgery of the breast. The world's leading surgeons describe and demonstrate the most advanced and successful techniques for all types of general surgery, aesthetic, and reconstructive procedures—oncologic management of breast disease, breast reconstruction, reduction mammoplasty and mastopexy, and augmentation mammoplasty. The text is illustrated throughout with over 4,100 drawings and full-color preoperative, intraoperative, and postoperative photographs. Editorial comments at the end of each chapter provide an alternative perspective and address current controversies. This thoroughly updated Third Edition features a greatly expanded section on augmentation mammoplasty. Other new chapters cover deep inferior epigastric perforator flap breast reconstruction, skin preserving delayed breast reconstruction, and nipple-sparing mastectomy. Coverage also includes new information on managing oncoplastic surgery, surveillance following breast reconstruction, reconstruction following tumor recurrence, and the role of stem cells.
Автор: Osman Erkmen,T. F. Bozoglu Название: Food Microbiology: Principles into Practice ISBN: 1119237769 ISBN-13(EAN): 9781119237761 Издательство: Wiley Рейтинг: Цена: 21021 р. Наличие на складе: Поставка под заказ.
Описание: This book covers application of food microbiology principles into food preservation and processing. Main aspects of the food preservation techniques, alternative food preservation techniques, role of microorganisms in food processing and their positive and negative features are covered. Features subjects on mechanism of antimicrobial action of heat, thermal process, mechanisms for microbial control by low temperature, mechanism of food preservation, control of microorganisms and mycotoxin formation by reducing water activity, food preservation by additives and biocontrol, food preservation by modified atmosphere, alternative food processing techniques, and traditional fermented products processing. The book is designed for students in food engineering, health science, food science, agricultural engineering, food technology, nutrition and dietetic, biological sciences and biotechnology fields. It will also be valuable to researchers, teachers and practising food microbiologists as well as anyone interested in different branches of food.
Описание: Classical scholar, art collector and connoisseur Richard Payne Knight (1751–1824) took a keen interest in aesthetics and was a key figure in the debate on the picturesque. Of independent means, he journeyed across Europe, often in the company of artists. His home, Downton Castle in Herefordshire, set the fashion for crenellations. He sat in Parliament from 1780 to 1806, but beauty interested him more than politics. Following important works on aesthetics by such writers as Edmund Burke and Uvedale Price, Knight published his most successful work in 1805, cementing his reputation as an authority on matters of taste. Here he moves away from the ideas of Price and Burke, instead exploring the role of associations in the expression of aesthetic judgement. Knight's Analytical Essay on the Greek Alphabet (1791) and Inquiry into the Symbolical Language of Ancient Art and Mythology (1818) are also reissued in this series.
Описание: First published in 1764 and reissued in 1818, this work is based on lectures delivered by Thomas Reid (1710–96) at King's College, Aberdeen. Reid criticised the sceptical philosophy propagated by Descartes, Locke and Hume, arguing that our senses demonstrate that the external world must exist.
Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave.
The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalization--with practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts.
The Handbook of Niche Marketing explores niche marketing's:
concepts and theories
customer satisfaction issues
different types of niche markets
The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Описание: This book turns conventional global-historical analysis on its head, demonstrating, first, that local events cannot be derived -- logically or historically -- from large-scale, global-historical structures and processes and, second, that it is these structures and processes that, in fact, emerge from our analysis of local events.
In this volume, a sequel to Ideology, Reason, and the Limitation of War, James Turner Johnson continues his reconstruction of the history of just war tradition by analyzing significant individual thinkers, concepts, and events that influenced its development from the mid-eighteenth century to the present.
Originally published in 1981.
The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These paperback editions preserve the original texts of these important books while presenting them in durable paperback editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Описание: Designers think in a specific way that is both ubiquitous and unique, often referred to as "design thinking" or "design cognition". Effective Inquiry for Innovative Engineering Design presents empirical evidence for this claim. It demonstrates a unique attribute of design thinking by identifying and characterizing a class of questions called "Generative Design Questions". These questions are frequently asked by designers in dialog. Their use constitutes a fundamental cognitive mechanism in design thinking. Their discovery stems from another finding of the work: a conceptual duality between questions and decisions that is engraved deep within the design process. This duality challenges a view that treats designing as decision making. Decisions form the tip of the iceberg; Questions keep it afloat: -Can an effective decision making process be performed without having high quality information? -Can high quality information be acquired and generated without performing an effective inquiry process? The answer to both questions is no, and underscores the importance of our quest to better understand the role of inquiry in design. Pragmatically, Effective Inquiry for Innovative Engineering Design presents a new design thinking model. It illustrates the effective transformation of design requirements into design concepts and those concepts into design decisions and specifications as a question-driven process. The ability to leverage this cycle in operating at the necessary level of conceptual abstraction throughout the design process is a defining quality of high performance innovative design teams.
Описание: Among the most influential figures of the Gothic Revival in nineteenth-century Britain, Augustus Welby Northmore Pugin (1812–52) distinguished himself as an architect, author and interior designer. His illustrated lectures on ecclesiastical design were first published in 1841 and are reissued here with An Apology for the Revival of Christian Architecture in England (1843). Reflecting the influence of the author's conversion to Catholicism, the works discuss a range of architectural features, their functions and where they should be implemented. Pugin also outlines, with some amusement, the dangers of executing designs that do not follow his principles. The highly detailed illustrations are drawn with an architect's precision, showing both realised and unrealised designs. Contrasts (revised second edition, 1841), Pugin's most famous work, is also reissued in this series. Together, these publications remain essential reading for those seeking to understand the growth of the Gothic Revival.
Описание: This is a book about ideas, patterns, and broad unifying themes in physics. Each chapter focuses on a different theme - such as dimensions, transformations, symmetries, and maps - beginning with simple examples accessible to all, then connecting them to more sophisticated realizations in more advanced topics of physics.
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