Описание: Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.
Автор: John Swarbrooke Название: Business Travel and Tourism ISBN: 0750643927 ISBN-13(EAN): 9780750643924 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, this work explores a broad range of issues, including: The global business tourism market; The design of business tourism facilities; and more.
Автор: Berger Название: The Development of Mexico`s Tourism Industry ISBN: 1403966354 ISBN-13(EAN): 9781403966353 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism, in Mexico, became official business by 1929. This book presents tourism as the leading and influential facet of the post-revolutionary modernization programme, and examines how it fostered nationalism and unity, and emerged as a form of foreign policy. The book chronicles how the industry emerged and shaped Mexican culture and politics.
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