Описание: Drawing on an innovative dataset of the professional careers of 628 presidential campaign staffers working in technology from 2004-2012 and interviews with more than 60 staffers, Prototype Politics details how and explains why the Democrats have taken up technology more than Republicans over the past decade.
Автор: Hendricks John Allen, Schill Dan Название: Hendricks: President Campaigning Parad P ISBN: 0199355843 ISBN-13(EAN): 9780199355846 Издательство: Oxford Academ Рейтинг: Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media are revolutionizing the American electoral process. Their integral role in facilitating campaign communication and networking has rapidly evolved into a standard element of candidate strategy, voter engagement, and media reporting. Featuring work by an esteemed line-up of contributors, Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign is the first book to provide a detailed analysis of the role that social media and social networking sites (SNS)-including Facebook, Twitter, YouTube, Tumblr, Google+, Instagram, Pinterest, and others-played in the 2012 Republican presidential primaries and the general election campaign. Using both quantitative and qualitative methodological approaches, the book thoroughly examines the 2012 campaign`s use of each form of social media technology and social networking sites and considers which strategies were effective in connecting with and motivating the electorate to vote. Presidential Campaigning and Social Media is ideal for courses in campaigns and elections.
Описание: Written by a lieutenant serving in the 74th Highlanders, this 1853 publication describes the individual experience of the `Kaffir` war (now known as the eight Xhosa or frontier war) between the Xhosa people and the European settlers in the Eastern Cape of South Africa in the 1850s.
Автор: Johnson Название: Campaigning in the Twenty-First Century ISBN: 1138122203 ISBN-13(EAN): 9781138122208 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning--micro-targeting, online fundraising, digital communication, the new media--and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications.
Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants.
New to the Second Edition
Includes coverage of the 2012 and 2014 elections, looking ahead to 2016.
Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision.
Adds to the discussion of demographic and technological changes in elections since 2012.
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