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Creating Consumers, Goldstein


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Автор: Goldstein
Название:  Creating Consumers
ISBN: 9781469622149
Издательство: Mare Nostrum (Eurospan)
Классификация:


ISBN-10: 1469622149
Обложка/Формат: Paperback
Страницы: 424
Вес: 0.65 кг.
Дата издания: 30.12.2014
Серия: History
Язык: English
Иллюстрации: Black & white illustrations
Размер: 234 x 156 x 24
Читательская аудитория: Professional and scholarly
Ключевые слова: History of the Americas,Industrialisation & industrial history,Gender studies: women
Подзаголовок: Home economists in twentieth-century america
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Поставляется из: Англии
Описание: Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s.Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movements complexities, including the extent of its public impact and debates about home economists relationship to the commercial marketplace.


Creating a Confederate Kentucky: The Lost Cause and Civil War Memory in a Border State

Автор: Marshall Anne E.
Название: Creating a Confederate Kentucky: The Lost Cause and Civil War Memory in a Border State
ISBN: 1469609835 ISBN-13(EAN): 9781469609836
Издательство: Mare Nostrum (Eurospan)
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Цена: 4990.00 р.
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Описание: Historian E. Merton Coulter famously said that Kentucky ""waited until after the war was over to secede from the Union."" In this fresh study, Anne E. Marshall traces the development of a Confederate identity in Kentucky between 1865 and 1925 that belied the fact that Kentucky never left the Union and that more Kentuckians fought for the North than for the South. Following the Civil War, the people of Kentucky appeared to forget their Union loyalties, embracing the Democratic politics, racial violence, and Jim Crow laws associated with formerly Confederate states. Although, on the surface, white Confederate memory appeared to dominate the historical landscape of postwar Kentucky, Marshall's closer look reveals an active political and cultural dialogue that included white Unionists, Confederate Kentuckians, and the state's African Americans, who, from the last days of the war, drew on Union victory and their part in winning it to lay claim to the fruits of freedom and citizenship. Rather than focusing exclusively on postwar political and economic factors, Creating a Confederate Kentucky looks over the longer term at Kentuckians' activities--public memorial ceremonies, dedications of monuments, and veterans organizations' events--by which they commemorated the Civil War and fixed the state's remembrance of it for sixty years following the conflict. |Marshall traces the development of a Confederate identity in Kentucky between 1865 and 1925 that belied the fact that Kentucky never left the Union and that more Kentuckians fought for the North than for the South. Following the Civil War, the people of Kentucky appeared to forget their Union loyalties, embracing the Democratic politics, racial violence, and Jim Crow laws associated with formerly Confederate states.

Take Your Power Back Now: How to Overcome Your Resistance to Creating a Life You Love! the Ultimate Confidence Guide for Women

Автор: Simpkins Vanessa
Название: Take Your Power Back Now: How to Overcome Your Resistance to Creating a Life You Love! the Ultimate Confidence Guide for Women
ISBN: 1897509278 ISBN-13(EAN): 9781897509272
Издательство: Неизвестно
Цена: 3442.00 р.
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Creating the american century

Автор: Sklar, Martin J.
Название: Creating the american century
ISBN: 1108409245 ISBN-13(EAN): 9781108409247
Издательство: Cambridge Academ
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Цена: 3958.00 р.
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Описание: This book examines the thinking of early twentieth-century US foreign policy makers and their advisors, including business leaders and economists - a group the late Martin J. Sklar calls the `founders of US foreign policy` - and demonstrates how their concern with worldwide modernization and development shaped the `American Century` and is represented in conflicts today.

Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers

Автор: Shankar Shalini
Название: Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers
ISBN: 0822358778 ISBN-13(EAN): 9780822358770
Издательство: Mare Nostrum (Eurospan)
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Цена: 4383.00 р.
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Описание:

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
Tinkering: Consumers Reinvent the Early Automobile

Автор: Franz Kathleen
Название: Tinkering: Consumers Reinvent the Early Automobile
ISBN: 0812221583 ISBN-13(EAN): 9780812221589
Издательство: Wiley EDC
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Цена: 4117.00 р.
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Описание:

In the first decades after mass production, between 1913 and 1939, middle-class Americans not only bought cars but also enthusiastically redesigned them. By examining the ways Americans creatively adapted their automobiles, Tinkering takes a fresh look at automotive design from the bottom up, as a process that included manufacturers, engineers, advice experts, and consumers in various guises.
Franz argues that automobile ownership opened new possibilities for ingenuity among consumers even as large corporations came to control innovation. Franz weaves together a variety of sources, from serial fiction to corporate documents, to explore tinkering as a form of authority in a culture that valued ingenuity. Women drivers represented one group of consumers who used tinkering to advance their claim to social autonomy. Some canny drivers moved beyond modifying their individual cars to become independent inventors, patenting and selling automotive accessories for the burgeoning national demand for aftermarket products. Earl S. Tupper was one such tinkerer who went on to invent Tupperware.
These savvy tinkerers worked in a changing landscape of invention shaped increasingly by automotive giants. By the 1930s, Ford and General Motors worked to change the popular discourse of ingenuity and used the world's fairs of the Depression as a stage to promote a hierarchy of innovation. Franz not only demonstrates the entrepreneurial spirit of American consumers but she engages larger historical questions about gender, consumption and ingenuity while charting the impact corporate expansion on tinkering during the first half of the twentieth century.

Creating Choice

Автор: Cline
Название: Creating Choice
ISBN: 1403968144 ISBN-13(EAN): 9781403968142
Издательство: Springer
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Цена: 4191.00 р.
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Описание: Before Roe v. Wade, somewhere between one and two million illegal abortions were performed every year in the United States. Illegal abortion affected millions of women and their families, yet their stories remain hidden. In Creating Choice, citizens of one community in Western Massachusetts` Pioneer Valley break that silence.

Better Safe Than Sorry: How Consumers Navigate Exposure to Everyday Toxics

Автор: Mackendrick Norah
Название: Better Safe Than Sorry: How Consumers Navigate Exposure to Everyday Toxics
ISBN: 0520296680 ISBN-13(EAN): 9780520296688
Издательство: Wiley
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Цена: 12672.00 р.
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Описание: How toxic are the products we consume on a daily basis? Whether it's triclosan in toothpaste, formaldehyde in baby shampoo, endocrine disruptors in water bottles, or pesticides on strawberries, chemicals in food and personal care products are of increasing concern to consumers. This book chronicles how ordinary people try to avoid exposure to toxics in grocery store aisles using the practice of "precautionary consumption."

Through an innovative analysis of environmental regulation, the advocacy work of environmental health groups, the expansion of the health-food chain Whole Foods Market, and interviews with consumers, Norah MacKendrick ponders why the problem of toxics in the U.S. retail landscape has been left to individual shoppers--and to mothers in particular. She reveals how precautionary consumption, or "green shopping," is a costly and time-intensive practice, one that is connected to cultural ideas of femininity and good motherhood but is also most available to upper- and middle-class households. Better Safe Than Sorry powerfully argues that precautionary consumption places a heavy and unfair burden of labor on women and does little to advance environmental justice or mitigate risk.

Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers

Автор: Shankar Shalini
Название: Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers
ISBN: 0822358646 ISBN-13(EAN): 9780822358640
Издательство: Mare Nostrum (Eurospan)
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Цена: 17550.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
Casting Lots: Creating a Family in a Beautiful, Broken World

Автор: Silverman Susan
Название: Casting Lots: Creating a Family in a Beautiful, Broken World
ISBN: 0306824612 ISBN-13(EAN): 9780306824616
Издательство: Little Brown
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Цена: 2579.00 р.
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Описание: From activist, speaker, mother of five, and rabbi Susan Silverman (sister of comedian Sarah): a funny, moving, sparkling memoir about home, identity, family, and faith, told through the arc of adopting two children from Ethiopia.


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