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Marketing Fashion, Posner, Harriet



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Цена: 3429р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 10 шт.  Склад Америка: 1 шт.  
При оформлении заказа до: 12 мар 2021
Ориентировочная дата поставки: начало Апреля

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Автор: Posner, Harriet
Название:  Marketing Fashion   (Хэриетт Познер: Маркетинг моды)
Издательство: Laurence King Publishing Ltd
Классификация:
СОЦИОЛОГИЯ И ОБЩЕСТВЕННЫЕ ИССЛЕДОВАНИЯ
Продажи и маркетинг
Сфера обслуживания

ISBN: 1780675666
ISBN-13(EAN): 9781780675664
ISBN: 1-78067-566-6
ISBN-13(EAN): 978-1-78067-566-4
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.866 кг.
Дата издания: 17.08.2015
Серия: A Non Series Title
Язык: English
Издание: 2 revised edition
Иллюстрации: 300 colour illustrations
Размер: 259 x 192 x 18
Читательская аудитория: General (us: trade)
Основная тема: Fashion & beauty industries
Подзаголовок: "strategy, branding and promotion"
Рейтинг:
Поставляется из: Англии
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Дополнительное описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applie




      Старое издание
Marketing Fashion (Portfolio)

Автор: Posner Harriet
Название: Marketing Fashion (Portfolio)
ISBN: 1856697231 ISBN-13(EAN): 9781856697231
Издательство: Thames & Hudson
Цена: 2573 р.
Наличие на складе: Поставка под заказ.
Описание: Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the mulitples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.


Fashion illustration, 1930 to 1970

Название: Fashion illustration, 1930 to 1970
ISBN: 1906388814 ISBN-13(EAN): 9781906388812
Издательство: Anova
Рейтинг:
Цена: 2286 р.
Наличие на складе: Заказано в издательстве.

Описание: The art form of fashion illustration goes back to the beginning of the 20th century and today`s exponents are still benefiting from some of the styles, shapes and colours of fashion illustrators from decades ago.

Rare Bird of Fashion: The Irreverent Iris Apfel

Автор: Boman, Eric
Название: Rare Bird of Fashion: The Irreverent Iris Apfel
ISBN: 0500513449 ISBN-13(EAN): 9780500513446
Издательство: Thames & Hudson
Рейтинг:
Цена: 3425 р.
Наличие на складе: Ожидается поступление.

Описание: Captures the style of American fashion maverick Iris Apfel who has cultivated a personal chic that is exuberantly idiosyncratic. Featuring over ninety colour plates, this work shows off a selection of her outfits on wittily posed mannequins.

Underwear Fashion in Detail

Автор: Lynn Eleri
Название: Underwear Fashion in Detail
ISBN: 1851777849 ISBN-13(EAN): 9781851777846
Издательство: Abrams
Рейтинг:
Цена: 2859 р.
Наличие на складе: Заказано в издательстве.

Описание: From camisoles to corsets, basques to boudoir caps and girdles to garters, Underwear: Fashion in Detail gets up close to some of the most intimate items in the V&A. The book traces the evolution of underwear, from rare examples dating from the sixteenth century and the exaggerated shapes of eighteenth-century courtly undergarments, to Dior's curvaceous 'New Look' girdles to contemporary lingerie by Agent Provocateur and Rigby and Peller. Meticulous colour photography shows these fascinating garments in close detail, while intricate line drawings reveal their construction. The book also highlights the work of designers such as Vionnet and Westwood, who have taken influence from underwear for their own outerwear creations

Nineteenth-century fashion in detail

Автор: Johnston, Lucy
Название: Nineteenth-century fashion in detail
ISBN: 1851775722 ISBN-13(EAN): 9781851775729
Издательство: Abrams
Рейтинг:
Цена: 2859 р.
Наличие на складе: Поставка под заказ.

Описание: Showcases the opulence and variety of 19th-century fashion through colour photography and line drawings of the garments. This book reveals the period from the embroidery on neoclassical gowns to the colours of crinolines and the tailoring of men`s coats. It also reveals the garments that illustrate some of the major themes of 19th-century dress.

The Pantone Fashion Sketchpad: 420 Figure Templates and 60 Pantone Color Palettes for Designing Looks

Название: The Pantone Fashion Sketchpad: 420 Figure Templates and 60 Pantone Color Palettes for Designing Looks
ISBN: 1452115362 ISBN-13(EAN): 9781452115368
Издательство: Abrams
Рейтинг:
Цена: 2036 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With expert guidance from the colour authorities at Pantone, this sketchpad is the ultimate tool for designing chic and colourful fashion looks with confidence. Sixty stylish colour palettes curated from Pantone colour chips repeat throughout the first half of the sketchbook, followed by blank palettes for when aspiring designers are ready to create their own colour combos. And as with the original Fashion Sketchpad, more than 400 figure templates that disappear when photocopied, eliminating the need to fuss with light boxes or tracing paper.

Fashion: The Whole Story

Автор: Fogg, Marnie
Название: Fashion: The Whole Story
ISBN: 0500291101 ISBN-13(EAN): 9780500291108
Издательство: Thames & Hudson
Рейтинг:
Цена: 2281 р.
Наличие на складе: Поставка под заказ.

Описание: This ambitious and fascinating book traces the history of fashion in every part of the world, from Greco-Roman woven-cloth clothing and the silk court dress of the Chinese Tang dynasty to contemporary sportswear designers and Japanese street culture. Organized chronologically, the book traces the evolution of fashion period by period and trend by trend, while detailed timelines provide historical and cultural context. Fashion: The Whole Story is indispensable for everyone who loves the line of a superb suit or knows the joy of wearing a great pair of shoes.

Fashion Illustration by Fashion Designers

Автор: Borrelli, Laird
Название: Fashion Illustration by Fashion Designers
ISBN: 050051397X ISBN-13(EAN): 9780500513972
Издательство: Thames & Hudson
Рейтинг:
Цена: 2536 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Showcases the fashion sketches of sixty contemporary fashion designers, selected for their talent in the art of illustration.

Flip Fashion

Автор: Clerc, Lucille
Название: Flip Fashion
ISBN: 1856699234 ISBN-13(EAN): 9781856699235
Издательство: Laurence King Publishing Ltd
Рейтинг:
Цена: 1710 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Cant decide what to wear in the morning? Why not mix a punk hairdo with a period dress? The pages of this interactive book (split into four parts) will take you from fashion faux-pas to fabulous in one flip. From grunge and pirate to disco queen and street style, create over 100,000 of your own fashion fantasies (and nightmares) with this colourfully illustrated and carefully researched flipbook. With magazine-style captions for each outfit there are words to play with too.

New Icons of Fashion Illustration

Автор: Glenville, Tony
Название: New Icons of Fashion Illustration
ISBN: 1780671040 ISBN-13(EAN): 9781780671048
Издательство: Laurence King Publishing Ltd
Рейтинг:
Цена: 3202 р.
Наличие на складе: Поставка под заказ.

Описание: A source of inspiration for aspiring illustrators, designers and advertising creatives, this gorgeous volume will also catch the eye of fashion lovers and all those who have an interest in contemporary figurative art and visual communication.

Fashion Illustration School

Автор: Nunnelly, Carol A.
Название: Fashion Illustration School
ISBN: 0500287988 ISBN-13(EAN): 9780500287989
Издательство: Thames & Hudson
Рейтинг:
Цена: 1709 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offering instructions for techniques used by professional illustrators, this book explains the methodology of drawing fashion. It demonstrates some of the best ways to create detailed fashion illustrations in a variety of media, teaching the reader about drawing, rendering and following logical steps in depicting fabric surface textures and folds.

Marketing Fashion (Portfolio)

Автор: Posner Harriet
Название: Marketing Fashion (Portfolio)
ISBN: 1856697231 ISBN-13(EAN): 9781856697231
Издательство: Thames & Hudson
Рейтинг:
Цена: 2573 р.
Наличие на складе: Поставка под заказ.

Описание: Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the mulitples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Seventeenth and eighteenth-century fashion in detail

Автор: Hart, Avril North, Susan
Название: Seventeenth and eighteenth-century fashion in detail
ISBN: 1851775676 ISBN-13(EAN): 9781851775675
Издательство: Abrams
Рейтинг:
Цена: 2859 р.
Наличие на складе: Невозможна поставка.

Описание: Reveals the decorative seams, exquisite stitching, voluptuous drapery, strict corseting and slashing and stamping that make up the clothing in the V&A`s superlative seventeenth and eighteenth-century fashion collection. This work is suitable for students, designers, collectors and followers of fashion.


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