Автор: Morris Название: The Handbook of Journal Publishing ISBN: 1107653606 ISBN-13(EAN): 9781107653603 Издательство: Cambridge Academ Рейтинг: Цена: 7817.00 р. Наличие на складе: Есть (1 шт.) Описание: The Handbook of Journal Publishing is an up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print. It is a basic reference source for publishers, librarians and scholars dealing with such issues as copyright, business models, scholarly communication and intellectual property.
Автор: Simon P. Anderson Название: Handbook of Media Economics, vol 1B ISBN: 0444636854 ISBN-13(EAN): 9780444636850 Издательство: Elsevier Science Рейтинг: Цена: 18022.00 р. Наличие на складе: Поставка под заказ.
Описание:
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.
The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics.
Автор: Simon P. Anderson Название: Handbook of Media Economics, 2 vol set ISBN: 0444636919 ISBN-13(EAN): 9780444636911 Издательство: Elsevier Science Рейтинг: Цена: 32844.00 р. Наличие на складе: Поставка под заказ.
Описание:
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics.
Автор: Doyle Gillian Название: Understanding Media Economics ISBN: 1412930774 ISBN-13(EAN): 9781412930772 Издательство: Sage Publications Рейтинг: Цена: 6810.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.
Автор: Doyle Gillian Название: Understanding Media Economics ISBN: 1412930766 ISBN-13(EAN): 9781412930765 Издательство: Sage Publications Рейтинг: Цена: 22334.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.
Автор: Cunningham Stuart Название: Media Economics ISBN: 0230293220 ISBN-13(EAN): 9780230293229 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.
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