Описание: Technical ideas may be solid or even groundbreaking, but if these ideas cannot be clearly communicated, reviewers of technical documents are likely to reject the argument for advancing these ideas. This book presents a scientific approach to writing that mirrors the sensibilities of scientists and engineers.
Описание: Offers guidelines to help students understand how to write, cite, and formally submit research writing. This title provides an overview of citation practices with detailed information on the two main scholarly citation styles, an array of source types with contemporary examples, and detailed guidance on citing online resources.
Описание: Offers recommendations on all matters of writing style and citation. Developed by the Council of Science Editors (CSE), the leading professional association in science publishing, this guide encompasses all areas of the sciences. It has been fully revised to reflect the best practices in scientific publishing.
Автор: Baugh L., Hamper Robert Название: Handbook for Writing Proposals, Second Edition ISBN: 007174648X ISBN-13(EAN): 9780071746489 Издательство: McGraw-Hill Рейтинг: Цена: 1775 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Proven techniques and invaluable advice for writing winning business proposals--revised and updated
What makes a winning business proposal? It highlights your skills and services, meets your client's needs, and clearly sets you apart from the competition.
Since 1995, "Handbook for Writing Proposals" has helped thousands of professionals develop winning proposals. This exceptional handbook guides you through the unique nine-step proposal-writing process from the initial RFP to the client presentation. In this revised and updated version, the authors show you how to: Choose the RFPs that give you the best chance of success Showcase your company's skills and services Set realistic time/cost schedules and budgets Avoid the mistakes that sink most proposals Build client relationships that bring you repeat business Tailor your writing for an international business audience
The second edition also offers you a wealth of downloadable forms and checklists that you can adapt for your own proposal-writing process.
Whether you own your own business, need to train your corporate staff, or simply want to improve your skills, "Handbook for Writing Proposals," second edition will show you how to profit from every proposal you write.
High-impact language for today's lightning-fast world of sales
Filled with practical writing tips, shortcuts, and examples, "Power Sales Writing" brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you're not highly skilled with the latest communication platforms, you're missing sales opportunities. "Power Sales Writing" will get you there in no time
"Your customers can ignore your correspondence or you can read this book. It's that simple " --Larry Winget, television personality and #1 bestselling author of "Shut Up, Stop Whining & Get a Life"
"If you can't write well, you can't sell. "Power Sales Writing" shows you how to be crisp, clear, and communicate at the highest levels." --Tim Sanders, author of "Today We Are Rich"
"Can't get enough It's so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition." --Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts
Описание: This book shows scientists how to apply their analysis and synthesis skills to overcoming the challenge of how to write, as well as what to write, to maximise their chances of publishing in international scientific journals. The book uses analysis
Описание: Gives students the opportunity to put their learning into practice. Including a `Research` section, this workbook introduces four fictional clients, for which students may `work` as they complete assignments. It is useful for faculty who choose to assign actual or other fictional clients.
Описание: Useful for graduate students working on their dissertations, this book offers suggestions for when and where to begin, and how to keep the momentum going once writing is underway. It also features suggestions for tightening things up, alternatives for handling questions of theory and method, and how to get published.
Описание: The professional's quick-reference handbook for writing business and technical reports Professionals in business, government, and technical fields often need help in organizing and writing reports for associates, clients, and managers. This simple tutorial handbook offers expert tips and useful ideas for organizing ideas, structuring reports, and adding spice to technical papers. Writing Reports to Get Results offers in-depth guidance for writing: short, informal reports, such as job progress reports and inspection reports semiformal reports, such as laboratory and medium-length investigation and evaluation reports formal reports, suchanalytical and feasibility studies and major investigations technical and business proposals of varying complexity The authors use a simple pyramid method to help writers organize their information into the most convenient and simplest structure for any type of document from single-page proposals to full-length presentations. Rounding out this easy, instructional handbook are helpful tips on a number of other topics, such as: constructing reference lists and bibliographies; the use of numbers, abbreviations, and metric symbols; preparing illustrations for insertion into a report; and working collaboratively as a member of a writing team.
Описание: Improve the signal-to-noise ratio in your writing! You'll need more than just technical prowess to succeed as a professional engineer; you'll need to be an effective communicator. Specifically written to address the needs of engineers, this brief, easy-to-use guide gives you an efficient and direct way to improve your writing and speaking skills. The authors focus on those writing activities that engineers perform on a daily basis, such as reports, business letters, office memoranda, and e-mail, as well as oral presentations. Now updated to reflect rapid changes in how we communicate, this Second Edition covers writing as part of a project team, plagiarism and ethics, email effectiveness and privacy, presentations using PowerPoint, and applying for jobs using the internet. With this book, you'll learn how to: Reduce the "noise" in your writing, by eliminating grammatical errors, typos, poor organization, and fuzzy thinking. Correctly document information taken from other sources. Increase your chances of landing the job you want. Construct clear and effective graphics. Avoid ethical pitfalls.
Автор: Edited by Lisa Webley Название: Legal Writing ISBN: 1859419194 ISBN-13(EAN): 9781859419199 Издательство: Taylor&Francis Цена: 1771 р. Наличие на складе: Поставка под заказ.
Описание: This book guides students through the legal writing process, from questions to final essays and problem answers. It considers how to dissect essay and problem questions and how to conduct and use legal research to answer set questions. The book explains how to reference others' work correctly. It also focuses on how to construct and communicate legal arguments. Students are shown examples of good practice and also common mistakes made in written work, to assist them in their skills progression.
Автор: Treadwell D & Treadwell J Название: Public Relations Writing: Second Edition ISBN: 1412905516 ISBN-13(EAN): 9781412905510 Издательство: Sage Publications Рейтинг: Цена: 10825 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: New to the Second Edition; Covers foundational theory at the beginning of the text with references and applications woven throughout the book; Includes chapters devoted exclusively to writing for the Web, crisis, and voice; Provides more examples from the corporate, government, sports and entertainment, education and.
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