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Advertising Menswear: Masculinity and Fashion in the British Media since 1945, Paul Jobling


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Автор: Paul Jobling
Название:  Advertising Menswear: Masculinity and Fashion in the British Media since 1945
ISBN: 9781474254465
Издательство: Bloomsbury Academic
Классификация:


ISBN-10: 1474254462
Обложка/Формат: Paperback
Страницы: 272
Вес: 0.50 кг.
Дата издания: 30.07.2015
Серия: Dress and fashion research
Язык: English
Иллюстрации: 50 bw illus
Размер: 157 x 234 x 19
Читательская аудитория: Professional & vocational
Ключевые слова: History of fashion,Fashion & society,Gender studies, gender groups, DESIGN / Fashion,HISTORY / General,SOCIAL SCIENCE / Gender Studies
Основная тема: Fashion & society,HISTORY / General,SOCIAL SCIENCE / Gender Studies,DESIGN / Fashion,Gender studies, gender groups,History of fashion
Подзаголовок: Masculinity and fashion in the british media since 1945
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Поставляется из: Англии
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the peacock male was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for mens clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the new man in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levis jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Дополнительное описание: INTRODUCTION PART ONE Going for a Burton: menswear advertising from austerity to affluence, 1945-1957 Introduction 1.0: The post-war market for men’s clothing 2.0: Menswear advertising: agents, accounts and audiences: ‘Will it be seen? Will it be



AIDS and Masculinity in the African City: Privilege, Inequality, and Modern Manhood

Автор: Wyrod Robert
Название: AIDS and Masculinity in the African City: Privilege, Inequality, and Modern Manhood
ISBN: 0520286693 ISBN-13(EAN): 9780520286696
Издательство: Wiley
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Цена: 3960.00 р.
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Описание: AIDS has been a devastating plague in much of sub-Saharan Africa, yet the long-term implications for gender and sexuality are just emerging. This book tackles this issue head on and examines how AIDS has altered the ways masculinity is lived in Uganda - a country known as Africa`s great AIDS success story.

Masculinity after Trujillo :

Автор: Horn, Maja,
Название: Masculinity after Trujillo :
ISBN: 081304930X ISBN-13(EAN): 9780813049304
Издательство: Mare Nostrum (Eurospan)
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Цена: 11504.00 р.
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Описание: Any observer of Dominican political and literary discourse will quickly notice the prevalence of certain notions of hyper-masculinity. In this extraordinary work, Maja Horn argues that these gender conceptions became ingrained during the dictatorship (1930-1961) of Rafael Leonidas Trujillo, as well as through the U.S. military occupation that preceded it.Where previous studies have focused mainly on Spanish colonialism and the sharing of the island with Haiti, Horn emphasizes the underexamined and lasting influence of U.S. imperialism and how it prepared the terrain for Trujillo's hyperbolic language of masculinity. She also demonstrates how later attempts to emasculate the image of Trujillo often reproduced the same masculinist ideology popularized by his government.Through the lens of gender politics, Horn enables readers to reconsider the ongoing legacy of the Trujillato, including the relatively weak social movements formed around racial and ethnic identities, sexuality, and even labor. She offers exciting new interpretations of such writers as Hilma Contreras, Rita Indiana Hernández, and Junot Díaz, revealing the ways they challenge dominant political and canonical literary discourses.

Transvestism, Masculinity, and Latin American Literature

Автор: Sifuentes-J?uregui
Название: Transvestism, Masculinity, and Latin American Literature
ISBN: 0312294417 ISBN-13(EAN): 9780312294410
Издательство: Springer
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Цена: 5589.00 р.
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Описание: This text is about transvestism and the performance of gender in Latin American literature and culture. Ben. Sifuentes-Jaregui explores the figure of the transvestite and his/her relation to the body through a series of canonical Latin American texts.

Masculinity, Autocracy and the Russian University, 1804-1863

Автор: Friedman
Название: Masculinity, Autocracy and the Russian University, 1804-1863
ISBN: 1403939187 ISBN-13(EAN): 9781403939180
Издательство: Springer
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Цена: 20263.00 р.
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Описание: By looking at official and unofficial life at universities across the Russian empire, this project offers a picture of the complex processes through which gender ideologies were forged and negotiated in the Nineteenth Century.

Sovereign Masculinity: Gender Lessons from the War on Terror

Автор: Mann Bonnie
Название: Sovereign Masculinity: Gender Lessons from the War on Terror
ISBN: 0199981655 ISBN-13(EAN): 9780199981656
Издательство: Oxford Academ
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Цена: 6414.00 р.
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Описание: Through examining practices of torture, extra-judicial assassination, and first person accounts of soldiers on the ground, Bonnie Mann develops a new theory of gender.

Masculinity and Film Performance

Название: Masculinity and Film Performance
ISBN: 1137337729 ISBN-13(EAN): 9781137337726
Издательство: Springer
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Цена: 8384.00 р.
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Описание: A lively and engaging study of on-screen and off-screen performances of masculinity, focusing on well-known male actors in American film and popular culture in the 1990s and 2000s. Peberdy examines specific social, cultural, historical and political contexts that have affected age, race, sexuality and fatherhood on screen.


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