Branded Women in U.S. Television: When People Become Corporations, Bjelskou Peter

Автор: Bjelskou Peter
Название: Branded Women in U.S. Television: When People Become Corporations
ISBN: 1498507387 ISBN-13(EAN): 9781498507387
Издательство: Bloomsbury
Цена: 6237.00 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

Автор: Bjelskou Peter
Название: Branded Women in U.S. Television: When People Become Corporations
ISBN: 1498507387 ISBN-13(EAN): 9781498507387
Издательство: Bloomsbury
Рейтинг:
Цена: 6237.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.