Time Is Money: The Business Value of Web Performance, Everts Tammy

• Have an overarching strategy, plan, and roadmap
• Recognize and leverage your existing technology investments
• Support both data discovery and data reuse
• Keep data in motion, not at rest
• Separate information delivery from data storage
• Emphasize data transparency over data quality
• Take an agile approach to BI development.

This book will show you how to successfully navigate both the jungle of BI technology and the minefield of human nature. It will show you how to create a BI architecture and strategy that addresses the needs of all organizational stakeholders. It will show you how to maximize the value of your BI investments. It will show you how to manage the risk of disruptive technology. And it will show you how to use agile methodologies to deliver on the promise of BI and analytics quickly, succinctly, and iteratively.

This book is about many things. But principally, it's about success. The goal of any enterprise initiative is to succeed and to derive benefit--benefit that all stakeholders can share in. I want you to be successful. I want your organization to be successful. This book will show you how.

This book is for anyone who is currently or will someday be working on a BI, analytics, or Big Data project, and for organizations that want to get the maximum amount of value from both their data and their BI technology investment. This includes all stakeholders in the BI effort--not just the data people or the IT people, but also the business stakeholders who have the responsibility for the definition and use of data. There are six sections to this book:

• In Section I, What Kind of Garden Do You Want?, we will examine the benefits and risks of Business Intelligence, making the central point that BI is a business (not IT) process designed to manage data assets in pursuit of enterprise goals. We will show how data, when properly managed and used, can be a key enabler of several types of core business processes. The purpose of this section is to help you define the particular benefit(s) you want from BI.
• In Section II, Building the Bones, we will talk about how to design and build out the "hardscape" (infrastructure) of your BI environment. This stage of the process involves leveraging existing technology investments and iteratively moving toward your desired target state BI architecture.
• In Section III, From the Ground Up, we explore the more detailed aspects of implementing your BI operational environment.
• In Section IV, Weeds, Pests and Critters, we talk about the myriad of things that can go wrong on a BI project, and discuss ways of mitigating these risks.
• In Section V, The Sustainable Garden, we talk about how to create a BI infrastructure that is easy and inexpensive to maintain.
• Finally, Section VI presents a case study illustrating the principles of this book, as applied to a fictional manufacturing company (the Blue Moon Guitar Company).

You get told you need complex marketing systems, elaborate sales pitches, social media "relationships." That you must have employee manuals, hiring procedures, and organisational flow charts. But what if everything you have heard about small business was wrong?

These conventional, complicated strategies might work for some. But you feel that they're not for you. Why? Because our fast-paced, ever-changing business environments don't need complex systems.

Instead, small business owners and entrepreneurs like you need something inspirational. Something for when the going is tough. You want to know the common challenges, and you want to see some ideas to overcome them. Ideas that worked and ideas that didn't - so you can save time by not making the same mistakes.

You need a flexible system that focuses your inputs to get the best possible result.

You want achievable, practical and helpful advice. Fast. And above all, you need simple.

The Simple Manifesto challenges conventional marketing strategies by stepping away from prescriptive, rigid formulas. Instead, this book helps you throw away the complexity, letting you reach your big goals without wasting your precious time. You may even enjoy yourself.

The Simple Manifesto delivers valuable insight across four sections. Known as "lenses", these fresh perspectives focus on simplifying the business building process.

The four lenses are: Standpoint, Nonconformist, Approach and Position.

Known as SNAP for short, this lensing framework lets you see ways to realign the existing components of your business (and your life). So you can focus your efforts in a new, clearly defined way to produce a better outcome. A successful outcome.

The result? Greater clarity for you, the leader and entrepreneur.

You're always in control. This book doesn't demand anything of you. You choose what to accept, reject, do now or do later. Some SNAP lenses will be more relevant for you to focus on right now. While others may be more appropriate to consider further into your business journey.

Simple. Fun. Sometimes counter-intuitive - and maybe even controversial. The Simple Manifesto helps you kill complexity - and that's just what you need.