Phishing for Phools: The Economics of Manipulation and Deception, Akerlof George A., Shiller Robert J.

Автор: Akerlof George A., Shiller Robert J.
Название: Phishing for Phools: The Economics of Manipulation and Deception
ISBN: 0691173028 ISBN-13(EAN): 9780691173023
Издательство: Wiley
Цена: 2533.00 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание:

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In "Phishing for Phools," Nobel Prize winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will "phish" us as "phools."

"Phishing for Phools" therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month s bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous.

"Phishing for Phools" explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery and how it can be reduced through greater knowledge, reform, and regulation. "

Автор: Akerlof George A., Shiller Robert J.
Название: Phishing for Phools: The Economics of Manipulation and Deception
ISBN: 0691173028 ISBN-13(EAN): 9780691173023
Издательство: Wiley
Рейтинг:
Цена: 2533.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In "Phishing for Phools," Nobel Prize winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will "phish" us as "phools."

"Phishing for Phools" therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month s bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous.

"Phishing for Phools" explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery and how it can be reduced through greater knowledge, reform, and regulation. "

Автор: Primrose
Название: Principles of Gene Manipulation & Genomics.2ed.2005
ISBN: 1405135441 ISBN-13(EAN): 9781405135443
Издательство: Wiley
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Цена: 9654.00 р.
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Описание: The increasing integration between gene manipulation and genomics is embraced in this new book, Principles of Gene Manipulation and Genomics, which brings together for the first time the subjects covered by the best-selling books Principles of Gene Manipulation and Principles of Genome Analysis & Genomics.

Автор: Luomala, Tuulia
Название: A Practical Guide to Fascial Manipulation
ISBN: 0702066591 ISBN-13(EAN): 9780702066597
Издательство: Elsevier Science
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Цена: 6736.00 р.
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Описание: Grounded in scientific and clinical evidence, this highly illustrated new guide gives an introduction to the diagnosis and treatment of musculoskeletal disorders using the Fascial Manipulation (FM) method developed by Luigi Stecco - the foremost scientifically valid method of evaluating and treating fascial dysfunction. It describes FM's history, anatomy and physiology of fasciae, indications and contraindications, mechanisms of action, and details of the subjective and physical techniques used to manage disorders. A Practical Guide to Fascial Manipulation focuses on concepts around evaluating the fascia based on functional testing, movement and direction in specific spatial planes, and the location of specific areas to treat safely.

With an emphasis throughout on accessible practical information, the book is also supported by a website - www.guidefascial.com - containing procedural video clips and an image bank.

Автор: Gibbons, Peter
Название: Manipulation of the Spine, Thorax and Pelvis
ISBN: 0702059218 ISBN-13(EAN): 9780702059216
Издательство: Elsevier Science
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Цена: 11789.00 р.
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Описание: Now in its fourth edition Manipulation of the Spine, Thorax and Pelvis continues to support the practitioner in acquiring and refining their skills on safely using high-velocity low-amplitude (HVLA) thrust techniques. This trusted and highly visual resource - now with 275 images and access to a website with 56 'technique' videos - advocates an approach that uses minimal leverage to achieve a cavitation in a safe, comfortable and effective manner. The new edition addresses the important issues surrounding patient consent and discusses safety issues in the broader context of relative risk.

New sections include appropriate use of manipulation when treating radiculopathy and musculoskeletal conditions in pregnant women and children. It also further encourages the practitioner to reflect on how they are performing manipulative techniques and thus focus on improving their skills. Step-by-step coverage of 41 commonly used manipulation (HVLA) thrust techniques supported by 275 photographs/drawings and 56 videos Concise technique summaries provide an innovative review process A troubleshooting section in which difficulties with technique application can be addressed Comprehensive review of spinal kinematics and spinal positioning for manipulation techniques Examines evidence relating to cavitation and the clinical effectiveness of spinal manipulation Access to companion website - www.spinethoraxpelvis.com - containing: video bank of 56 videos (13 new) demonstrating HVLA thrust techniques from Part B of the book image bank of all 275 images from the book 2-colour throughout with over 30 new images Clinical history, presentation and examination for patients presenting with cervical artery dissection Addresses the important issues surrounding patient consent Additional research and guidelines that support the: use of HVLA thrust techniques use of spinal manipulation in the treatment of radiculopathy, pregnant women and children

Автор: Eric Hebgen
Название: Visceral Manipulation in Osteopathy: A Practical Handbook
ISBN: 3131472014 ISBN-13(EAN): 9783131472014
Издательство: Thieme Verlagsgruppe
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Цена: 11560.00 р.
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Описание: - Comprehensive overview and comparison of different techniques in one book (= Best of)- Techniques are explained precisely but short and crisp- United in one book: The treatment concepts from Barral, Chapman, Kuchera, Finet and Williame for the daily clinical practice

Автор: Coons Christian, Weber Michael
Название: Manipulation: Theory and Practice
ISBN: 0199338213 ISBN-13(EAN): 9780199338214
Издательство: Oxford Academ
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Цена: 5701.00 р.
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Описание: A great deal of scholarly attention has been paid to coercion. Less attention has been paid to what might be a more pervasive form of influence: manipulation. The essays in this volume address this relative imbalance by focusing on manipulation, examining its nature, moral status, and its significance in personal and social life.