Описание: SPECIAL OFFER - WORLDS BESTSELLER ON PRICING
You can read this book beginning to end in one go, and not get bored by it because it is easy to understand, dives deep and examples are really well done. --- Rickard Andreasson (Head of Global Pricing)
Pricing: The Third Business Skill shows you in a clear and concise manner how to set optimum selling prices for your company and setup a high quality pricing function, using accessible models and examples. Discover how Google, LinkedIn, Apple, BMW, Gillette and other successful companies achieve high profits by deploying optimized pricing strategies. Read about General Electrics CEO when he considers GEs shortcomings in pricing.
After reading this book, the pricing function will no longer hold any secrets for you, empowering you to get started on structurally improving your margins right away
What I really like about the book is the way in which its written. Pricing is seen by a lot of people as a complex subject because it has so many dimensions. The book has captured very clear, it makes pricing really clear. --- Erik Brentjens (Marketing Manager)
I saw the connection with my own experience. The book puts everything together and its a go to - a handbook forever. EJs principles, I imagine, will not change so much in the future in spite of the speed of business innovation. --- Nishant Kanneganti (Entrepreneur)
EJs book is so complete. The 12 Cs for price drivers and the three layers for pricing research are frameworks which define every part of the profession. The book has a lot of examples, which I have been using for all my projects. ---Herman Mentink (Marketing and Pricing Consultant)
