Psychology Research Companion, Horst Jessica S.

Название: Qualitative Research Methods in Consumer Psychology
ISBN: 1138023493 ISBN-13(EAN): 9781138023499
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Автор: Coolican Hugh
Название: Research Methods and Statistics in Psychology
ISBN: 1444170112 ISBN-13(EAN): 9781444170115
Издательство: Taylor&Francis
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Цена: 6276.00 р.
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Описание: "Research Methods and Statistics in Psychology, sixth edition, provides comprehensive coverage of both quantitative and qualitative methods and statistics. The new edition has been updated to reflect recent software updates and advances in knowledge. This classic research methods text is an essential purchase for all psychology students studying at degree level and beyond"--

Автор: Horst
Название: The Psychology Research Companion
ISBN: 1138785318 ISBN-13(EAN): 9781138785311
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This invaluable guide gives you the skills and confidence to conduct your psychology research project at university, and provides transferable research skills to help you get ahead in your first research job after graduation.

Автор: Willig Carla
Название: Introducing Qualitative Research in Psychology
ISBN: 0335244491 ISBN-13(EAN): 9780335244492
Издательство: McGraw-Hill
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Цена: 6862.00 р.
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Описание: This vital student resource takes six different approaches to qualitative methods and discusses the techniques to use these in research.

Автор: Rohleder Poul
Название: Qualitative Research in Clinical and Health Psychology
ISBN: 1137291044 ISBN-13(EAN): 9781137291042
Издательство: Springer
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Цена: 6288.00 р.
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Описание: The first qualitative research methods textbook devoted to health and clinical psychology, this edited volume examines the issues and methods at the heart of qualitative research. With contributions from world-leading researchers, it features a wealth of examples from real-life research projects, illustrating how theory translates into practice.

Автор: Chirkov
Название: Fundamentals of Research on Culture and Psychology
ISBN: 0415820316 ISBN-13(EAN): 9780415820318
Издательство: Taylor&Francis
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Цена: 24499.00 р.
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Описание: This unique text covers the core research methods and the philosophical assumptions that underlie various strategies, designs, and methodologies used when researching cultural issues. It teaches readers why and for what purpose one conducts research on cultural issues so as to give them a better sense of the thinking that should happen before they go out and collect data.

Автор: Chirkov
Название: Fundamentals of Research on Culture and Psychology
ISBN: 0415820324 ISBN-13(EAN): 9780415820325
Издательство: Taylor&Francis
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Цена: 8879.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This unique text covers the core research methods and the philosophical assumptions that underlie various strategies, designs, and methodologies used when researching cultural issues. It teaches readers why and for what purpose one conducts research on cultural issues so as to give them a better sense of the thinking that should happen before they go out and collect data.