Описание: Welcome to the world of the naked corporation. Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to rethink their fundamental values. We are in an extraordinary age where businesses must make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look. Don Tapscott, bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity. Drawing on such examples as Shell Oil's reinvention of itself as an environmentally focused business, to Johnson & Johnson's longstanding and carefully nurtured reputation as a company worthy of trust--as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services--Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it. The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society.
Автор: Tapscott, Don; Williams, Anthony D. Название: Wikinomics ISBN: 159184231X ISBN-13(EAN): 9781591842316 Издательство: Random House (USA) Цена: 1806 р. Наличие на складе: Нет в наличии.
Автор: Tapscott, Don Название: Macrowikinomics ISBN: 1591844282 ISBN-13(EAN): 9781591844280 Издательство: Random House (USA) Цена: 2031 р. Наличие на складе: Нет в наличии.
Описание: In their bestseller Wikinomics, Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses commu-nicate, create value, and compete in the new global marketplace. This sequel shows that in more than a dozen fields--from finance to health care, science to education, the media to the environment--we have reached a historic turning point. Collaborative innovation is revolutionizing not only the way we work, but how we live, learn, create, govern, and care for one another. The wiki revolutions of the Arab Spring were only one example of how rebuilding civilization was not only possible but necessary. With vivid examples from diverse sectors, Macrowikinomics is a hand-book for people everywhere seeking a transformation of industry and institu-tions by embracing a new set of guiding principles, including openness and interdependence. Tapscott and Williams argue that this new communications medium, like the printing press before it, is enabling nothing less than the birth of a new civilization.
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