Dictionary of Media and Communication Studies 9781628921489

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Автор: James Watson, Anne Hill
Название: Dictionary of Media and Communication Studies
ISBN: 9781628921489
Издательство: Bloomsbury Academic
Классификация:

Справочные материалы

Теория комуникаций

Исследования средств массовой информации

ISBN-10: 162892148X
Обложка/Формат: Paperback
Страницы: 400
Вес: 0.65 кг.
Дата издания: 22.10.2015
Серия: Language/Linguistics
Язык: English
Издание: 9 revised edition
Иллюстрации: 100 bw illus
Размер: 156 x 228 x 26
Читательская аудитория: Professional & vocational
Ключевые слова: Communication studies,Media studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies,SOCIAL SCIENCE / Media Studies
Основная тема: Media studies,SOCIAL SCIENCE / Media Studies,LANGUAGE ARTS & DISCIPLINES / Communication Studies,Communication studies
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Поставляется из: Англии
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The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues to be a vital source of information for all those interested in how communication affects our lives. They cover new applications and developments, such as the incorporation of Neuroscience techniques in advertising and marketing. Other updates include Cyber-bullying, Twitter scandals, conduct in media organizations, on-line lobbying, global protesting/petitioning, and gender issues relating to social media in general.

While new entries explore the profound shifts that have taken place in the world of communication in recent years, the purpose of this new edition is not necessarily to keep abreast of every new media event but to reflect the trends that influence and prompt such events, such as the Leveson Inquiry and Report and phone hacking via mobile phones. Politics seems to be playing out more on Twitter than in The Times. This volume seeks to make its twenty-first century readers more media literate, as well as more critical consumers of modern news.

Дополнительное описание: Preface A Checklist of Use Acknowledgments Abbreviations: A Selection Topic Guides Alphabetic text entries A Chronology of Media Events

Dictionary of Media and Communication Studies, James Watson, Anne Hill