Описание: Social media is not about social media. It's about leadership and connections.
Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies.
The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication.
It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships.
Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals.
Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out
Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube
Presents hard evidence that shows the positive results of investing time and energy in social networks
Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals
Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.
Описание: Jerry Weissman is the presentations coach to Microsoft, Cisco Systems, and many of America`s top executives, including founding Yahoo! CEO Tim Koogle, Intuit founder Scott Cook, Netflix founder and CEO Reed Hastings, and many others. The San Jose Mercury News says Weissman`s IPO presentation coaching "is worth 10 percent on a company stock.
Автор: Padua Название: Trust, Social Relations and Engagement ISBN: 0230391249 ISBN-13(EAN): 9780230391246 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explains how all institutions have to turn their relationship with stakeholders into a `social` one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative `Value for Engagement Model`.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
