Sandoval From Corporate to Social Media 9781138917941

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Автор: Sandoval
Название: From Corporate to Social Media
ISBN: 9781138917941
Издательство: Taylor&Francis
Классификация:

Социология

Деловая этика и социальная ответственность

ISBN-10: 113891794X
Обложка/Формат: Paperback
Страницы: 312
Вес: 0.48 кг.
Дата издания: 22.05.2015
Серия: Routledge advances in sociology
Язык: English
Иллюстрации: 14 tables, black and white; 15 line drawings, black and white; 15 illustrations, black and white
Размер: 236 x 156 x 27
Читательская аудитория: Undergraduate
Ключевые слова: Sociology, SOCIAL SCIENCE / General,SOCIAL SCIENCE / Sociology / General
Подзаголовок: Critical perspectives on corporate social responsibility in media and communication industries
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Поставляется из: Европейский союз
Описание:

The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of social media? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible.

This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices in the media sector, offering a double critique that reveals contradictions between corporate interests and social responsibilities. Marisol Sandovals political economic analysis of Apple, AT&T, Google, HP, Microsoft, News Corp, The Walt Disney Company and Vivendi shows that media and communication in the twenty-first century are confronted with fundamental social responsibility challenges.

From software patents and intellectual property rights to privacy on the Internet, from working conditions in electronics manufacturing to hidden flows of eWaste - this book encourages the reader to explore the multifaceted social (ir)responsibilities that shape commercial media landscapes today. It makes a compelling argument for thinking beyond the corporate in order to envision and bring about truly social media. It will interest students and scholars of media studies, cultural industry studies, sociology, information society studies, organization studies, political economy, business and management.

From Corporate to Social Media, Sandoval