Автор: Lees Marshment Jennifer Название: Political Marketing Game ISBN: 1137516429 ISBN-13(EAN): 9781137516428 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Автор: Maarek Название: Campaign Communication and Political Marketing ISBN: 1444332341 ISBN-13(EAN): 9781444332346 Издательство: Wiley Рейтинг: Цена: 13456.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
Автор: Lees Marshment Jennifer Название: Political Marketing Game ISBN: 1137516429 ISBN-13(EAN): 9781137516428 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Автор: Maarek Название: Campaign Communication and Political Marketing ISBN: 1444332341 ISBN-13(EAN): 9781444332346 Издательство: Wiley Рейтинг: Цена: 13456.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
Автор: Lees-Marshment Jennifer, Conley Brian, Cosgrove Ke Название: Political Marketing in the United States ISBN: 0415632862 ISBN-13(EAN): 9780415632867 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
The main themes and objectives of the book are to cover:
New and emerging trends in political marketing practice
Analysis of a broad range of political marketing aspects
Empirical examples as well as useful theoretical frameworks
Discussion of state/local level as well as presidential politics
This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Автор: Lees-Marshment Название: The Political Marketing Game ISBN: 0230537774 ISBN-13(EAN): 9780230537774 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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