Japanese Responses to Globalization, Hook

Автор: Nakane Ikuko, Otsuji Emi, Armour William
Название: Languages and Identities in a Transitional Japan: From Internationalization to Globalization
ISBN: 0415720370 ISBN-13(EAN): 9780415720373
Издательство: Taylor&Francis
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Цена: 24499.00 р.
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Описание: This book explores Japan-in-transition from internationalization to globalization from the perspectives of language and identity. The chapters address how national identity has faced the shift from hard to soft power, offer critical analyses of multilingual practices, and investigate what teaching, learning and using Japanese mean in the context of increasing mobility.

Автор: Seargeant Philip
Название: English in Japan in the Era of Globalization
ISBN: 1137439149 ISBN-13(EAN): 9781137439147
Издательство: Springer
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Цена: 9781.00 р.
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Описание: Leading scholars in the field examine the role played by the English language in contemporary Japanese society. Their various chapters cover the nature, status, and function of English in Japan, focusing on the ways in which globalization is influencing language practices in the country.

Автор: Brennan
Название: Enacting Globalization
ISBN: 113736193X ISBN-13(EAN): 9781137361936
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Enacting Globalization consists of a rich set of papers with a variety of disciplinary perspectives, focusing on Globalization and its portrayal through International Integration as manifested by its myriad flows such as people, trade, capital and knowledge flows.

Автор: Daniels J & Krug J
Название: International Business and Globalization: Three Volume Set
ISBN: 141293530X ISBN-13(EAN): 9781412935302
Издательство: Sage Publications
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Цена: 79200.00 р.
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Описание: Examines the research on international business and globalization and includes a collection of the significant works in the field. This book defines globalization and looks at methods for its measurement, and explanations for globalization trends. It looks at how people and firms have reacted to increased globalization in general.

Автор: Torelli Carlos J
Название: Globalization, Culture and Branding
ISBN: 1137333316 ISBN-13(EAN): 9781137333315
Издательство: Springer
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Цена: 12577.00 р.
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Описание: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.