Advertising as Multilingual Communication, Kelly-Holmes

Автор: Rosenwald, Lawrence
Название: Multilingual america
ISBN: 052172161X ISBN-13(EAN): 9780521721615
Издательство: Cambridge Academ
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Цена: 5069.00 р.
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Описание: Rosenwald investigates how writers of American literature, both in English and in other languages, have represented encounters in America between communities speaking different languages, in particular those between Europeans and Native Americans, those between slaveholders and African slaves, and those between immigrants and American citizens.

Автор: Aneta Pavlenko
Название: Emotions and Multilingualism
ISBN: 0521843618 ISBN-13(EAN): 9780521843614
Издательство: Cambridge Academ
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Цена: 15840.00 р.
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Описание: Pavlenko challenges the monolingual bias of modern linguistics and psychology by bringing together insights from many different fields.

Автор: Kelly-Holmes
Название: Advertising as Multilingual Communication
ISBN: 0230217060 ISBN-13(EAN): 9780230217065
Издательство: Springer
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Цена: 11878.00 р.
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Описание: The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Автор: Gorter, Durk.
Название: Minority Languages and Multilingual Education
ISBN: 9400773161 ISBN-13(EAN): 9789400773165
Издательство: Springer
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Цена: 16769.00 р.
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Описание: ГЇВїВЅ This book presents research on the situation minority language schoolchildren face when they need to learn languages of international communication, in particular English. Even though all chapters in this book involve minority languages, the issues discussed are relevant to any context in which more than language is used in education.

Автор: Migge
Название: Exploring Language in a Multilingual Context
ISBN: 1107595320 ISBN-13(EAN): 9781107595323
Издательство: Cambridge Academ
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Цена: 6019.00 р.
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Описание: Proposing a new methodological approach to documenting languages spoken in multilingual societies, this book retraces the investigation of one unique linguistic space, the Creole varieties called Takitaki in multilingual French Guiana. It will be welcomed by researchers in sociolinguistics, linguistic anthropology, linguistic fieldwork and language variation and change.

Автор: Patrick Stevenson
Название: Language and Migration in a Multilingual Metropolis
ISBN: 3319406051 ISBN-13(EAN): 9783319406053
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This lively and engaging book, set in the historical context of centuries of migration and multilingualism in Berlin, explores the relationship between language and migration.

Автор: Albaugh
Название: State-Building and Multilingual Education in Africa
ISBN: 1107042089 ISBN-13(EAN): 9781107042087
Издательство: Cambridge Academ
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Цена: 14256.00 р.
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Описание: This book explains why many governments in Africa are including African languages alongside European languages as media of instruction in elementary schools. It argues that a number of factors have combined to make multilingual education attractive: France has changed its foreign policy toward its former colonies and language NGOs are transcribing more languages.

Автор: Albaugh
Название: State-Building and Multilingual Education in Africa
ISBN: 1107696658 ISBN-13(EAN): 9781107696655
Издательство: Cambridge Academ
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Цена: 5069.00 р.
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Описание: This book explains why many governments in Africa are including African languages alongside European languages as media of instruction in elementary schools. It argues that a number of factors have combined to make multilingual education attractive: France has changed its foreign policy toward its former colonies and language NGOs are transcribing more languages.

Автор: Burck
Название: Multilingual Living
ISBN: 1403939659 ISBN-13(EAN): 9781403939654
Издательство: Springer
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Цена: 15372.00 р.
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Описание: Multilingual Living presents speakers` own accounts of the challenges and advantages of living in several languages at individual, family and societal levels. Individuals note profound differences in their sense of themselves, their relationships and their parenting, depending on which language they use.

Автор: Capstick
Название: Multilingual Literacies, Identities and Ideologies
ISBN: 1137569778 ISBN-13(EAN): 9781137569776
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This book explores the language and literacy practices which sustain transnational migration across generations and across traditional boundaries such as school and home. The author has conducted extensive fieldwork in Pakistan and the UK to study migration between the two countries. Individuals’ access to the dominant literacies of migration are contrasted with the vernacular practices which migrants take up at home as part of their digital literacies. The study explores the blurring of boundaries between home and school as well as the blurring of boundaries between language varieties. Tracing access to literacy in this way also shines a light on the literacy mediators migrants turn to for help with English language learning and when trying to access the bureaucratic literacies of migration. The study ends by exploring how migrants use all of their language resources, not just English, to fit into their new homes once they have arrived in the UK.

Автор: Stavans
Название: Multilingualism
ISBN: 110709299X ISBN-13(EAN): 9781107092990
Издательство: Cambridge Academ
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Цена: 9029.00 р.
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Описание: Using a multidisciplinary approach, this book explores how multilingualism is shaped by a variety of factors such as globalisation and migration. It examines language use in a range of cultural contexts, exploring how children and adults become multilingual and the impact of multilingualism on society and identity.

Автор: Blommaert
Название: Dangerous Multilingualism
ISBN: 0230321410 ISBN-13(EAN): 9780230321410
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Focuses on the endangering effects of language-ideological processes. This book looks at the challenges imposed by globalization and super-diversity on the nation state and its language situations and ideologies, and demonstrates how many of its problems rise from the tension between late-modern diversity and the (pre-)modernist responses to it.