The Dominant Influence of Marketing in the 21st Century, Kitchen

Автор: Lusch
Название: Service-Dominant Logic
ISBN: 0521124328 ISBN-13(EAN): 9780521124324
Издательство: Cambridge Academ
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Цена: 4435.00 р.
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Описание: Keenly anticipated primer on the principles and applications of Lusch and Vargo`s groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.

Автор: Lusch
Название: Service-Dominant Logic
ISBN: 0521195675 ISBN-13(EAN): 9780521195676
Издательство: Cambridge Academ
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Цена: 15682.00 р.
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Описание: Keenly anticipated primer on the principles and applications of Lusch and Vargo`s groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.

Автор: Strach Patricia
Название: Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking
ISBN: 0190606851 ISBN-13(EAN): 9780190606855
Издательство: Oxford Academ
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Цена: 3562.00 р.
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Описание: Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.

Автор: Gaudilliere
Название: The Development of Scientific Marketing in the Twentieth Century
ISBN: 113863011X ISBN-13(EAN): 9781138630116
Издательство: Taylor&Francis
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Цена: 9645.00 р.
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Описание: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Автор: Wooliscroft
Название: A Twenty-First Century Guide to Aldersonian Marketing Thought
ISBN: 0387261753 ISBN-13(EAN): 9780387261751
Издательство: Springer
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Цена: 30606.00 р.
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Описание: Introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. This work features Alderson`s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics.