Описание: The Global Cigarette provides the first authoritative account of The British American Tobacco Company`s evolution and growth up until the Second World War. Based on archive materials from a wide variety of sources, including the company`s own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably inChina and India - and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.
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