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Contemporary Thoughts on Corporate Branding and Corporate Identity Management, Melewar


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Цена: 16769.00р.
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Автор: Melewar
Название:  Contemporary Thoughts on Corporate Branding and Corporate Identity Management
ISBN: 9780230543140
Издательство: Springer
Классификация:
ISBN-10: 0230543146
Обложка/Формат: Hardback
Страницы: 230
Вес: 0.44 кг.
Дата издания: 2008
Серия: Business and Management
Язык: English
Иллюстрации: Xii, 230 p.
Размер: 221 x 163 x 20
Читательская аудитория: Postgraduate, research & scholarly
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.


Core principles and applications of Corporate Finance, global edition

Автор: Ross Stephen
Название: Core principles and applications of Corporate Finance, global edition
ISBN: 0071221166 ISBN-13(EAN): 9780071221160
Издательство: McGraw-Hill
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Цена: 8578.00 р.
Наличие на складе: Поставка под заказ.

Описание: Conveys important corporate finance concepts and applications. This text distills the subject of corporate finance down to its core, while also maintaining a decidedly modern approach.

Corporate Risk Management 2e

Автор: Merna
Название: Corporate Risk Management 2e
ISBN: 0470518332 ISBN-13(EAN): 9780470518335
Издательство: Wiley
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Цена: 8554.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The book analyzes, compares, and contrasts tools and techniques used in risk management at corporate, strategic business and project level and develops a risk management mechanism for the sequencing of risk assessment through corporate, strategic and project stages of an investment in order to meet the requirements of the 1999 Turnbull report.

The Balanced Company: A Theory of Corporate Integrity

Автор: Kaptein, Muel
Название: The Balanced Company: A Theory of Corporate Integrity
ISBN: 0199255512 ISBN-13(EAN): 9780199255511
Издательство: Oxford Academ
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Цена: 12355.00 р.
Наличие на складе: Поставка под заказ.

Описание: This text blends a coherent overview of the most important theories and insights in the field of business ethics with a range of practical contexts to explore the important issue of corporate responsibility and accountability.

Financial Markets and Corporate Strategy  2 ed.

Автор: David Hillier,Mark Grinblatt
Название: Financial Markets and Corporate Strategy 2 ed.
ISBN: 0077129423 ISBN-13(EAN): 9780077129422
Издательство: McGraw-Hill
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Цена: 10637.00 р.
Наличие на складе: Поставка под заказ.

Описание: Financial Markets and Corporate Strategy

Mergers, Acquisitions, and Corporate Restructurings

Автор: Gaughan Patrick A.
Название: Mergers, Acquisitions, and Corporate Restructurings
ISBN: 0470561963 ISBN-13(EAN): 9780470561966
Издательство: Wiley
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Цена: 8712.00 р.
Наличие на складе: Поставка под заказ.

Описание: Modern restructuring techniques for a global business landscape

"Mergers, Acquisitions, and Corporate Restructurings, Fifth Edition" carefully analyzes the strategies and motives that inspire M&As, the laws and rules that govern the field, as well as the offensive and defensive techniques of hostile acquisitions. Incorporates updated research, graphs, and case studies on the private equity market, ethics, legal frameworks, and corporate governance Expanded and updated chapters on corporate governance, joint ventures and strategic alliances and valuation Expanded global treatment of the field of M&A Shows business managers and financial executives how corporate restructuring can be used successfully in any company Looks at the most effective offensive and defensive tactics in hostile bids Reviews the impact on shareholder wealth on a variety of takeover actions Packed with the most up-to-date research, graphs, and case studies, "Mergers, Acquisitions, and Corporate Restructurings, Fifth Edition" provides a fresh perspective on M&As in today's global business landscape.

Corporate Capitalism in Contemporary South Asia

Автор: Reed
Название: Corporate Capitalism in Contemporary South Asia
ISBN: 0333977203 ISBN-13(EAN): 9780333977200
Издательство: Springer
Рейтинг:
Цена: 12577.00 р.
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Описание: This volume presents a comparative and comprehensive discussion of corporate economies in South Asia today. It also looks at some of South Asia`s well-known but inadequately understood institutions such as caste, thus questioning some major tenets of the conventional wisdom that shape our thinking about contemporary Asia.

Beyond Corporate Social Responsibility

Автор: Frynas
Название: Beyond Corporate Social Responsibility
ISBN: 0521175399 ISBN-13(EAN): 9780521175395
Издательство: Cambridge Academ
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Цена: 6494.00 р.
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Описание: Corporate Social Responsibility (CSR) has emerged as an important approach for addressing the social and environmental impact of company activities. With increasing expectations placed on business, this book investigates CSR in the oil and gas sector to see if it is capable of delivering on these larger expectations.

Corporate Performance Management

Автор: Scheer
Название: Corporate Performance Management
ISBN: 3540307036 ISBN-13(EAN): 9783540307037
Издательство: Springer
Рейтинг:
Цена: 13275.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Corporate Performance Management (CPM) is a basic approach which examines the relationship between corporate performance and process optimization.


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