City Branding and New Media, Paganoni

Автор: Lerman
Название: The Language of Branding
ISBN: 0415806747 ISBN-13(EAN): 9780415806749
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.

Название: The Handbook of Language and Globalization, Coupland, 2012
ISBN: 111834717X ISBN-13(EAN): 9781118347171
Издательство: Wiley
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Цена: 6328.00 р.
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Описание: This Handbook meets the challenges that globalization poses to sociolinguistic theory by investigating key issues relating to language use and development. Comprising 36 chapters written by leading international scholars, this volume brings together new research in the field and maps out new areas for future research.

Автор: Margie Berns; Kees de Bot; Uwe Hasebrink
Название: In the Presence of English: Media and European Youth
ISBN: 1441942335 ISBN-13(EAN): 9781441942333
Издательство: Springer
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Цена: 18866.00 р.
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Описание: This book is designed to provide insight into the roles of English in and for Europe. The book contributes to discussions of the possibilities of transnational media offerings, and facilitates a better understanding of the influence of media in foreign language acquisition.