Entrepreneurial Icebreakers, Prats

Автор: Nijssen Ed
Название: Entrepreneurial Marketing
ISBN: 0415722217 ISBN-13(EAN): 9780415722216
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Описание: How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.

Автор: Mok, Ka-Ho,
Название: The Quest for Entrepreneurial Universities in East Asia
ISBN: 1137322101 ISBN-13(EAN): 9781137322104
Издательство: Springer
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Цена: 11179.00 р.
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Описание: With the rise of the knowledge economy, universities are under pressure to embrace not just their traditional missions of teaching and research but a third mission of serving economic and social development. This book examines the major strategies that governments in East Asia have adopted to promote this kind of innovation in the education sector.

Автор: Taylor
Название: The Entrepreneurial University
ISBN: 1137275863 ISBN-13(EAN): 9781137275868
Издательство: Springer
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Цена: 16769.00 р.
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Описание: The entrepreneurial university has been tasked with making an impact. This collection presents professional-personal reflections on research experience and interpretative accounts of navigating fieldwork and broader publics, politics and practices of (dis)engagement primarily through a feminist, queer and gender studies lens.

Автор: Petrakis
Название: Uncertainty in Entrepreneurial Decision Making
ISBN: 1137460784 ISBN-13(EAN): 9781137460783
Издательство: Springer
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Цена: 15372.00 р.
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Описание: Uncertainty in Entrepreneurial Decision Making fills an existing gap in understanding three key concepts of business management: entrepreneurship, uncertainty, and strategy.

Автор: Ulrich Brockling
Название: The Entrepreneurial Self
ISBN: 1473902339 ISBN-13(EAN): 9781473902336
Издательство: Sage Publications
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Цена: 20117.00 р.
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Описание: A seminal study from a major name in sociology. Ulrich Brockling explores how the contemporary call for entrepreneurship leads to permanent `over-challenging`, exacerbates feelings of powerlessness and generates unbounded anger. We are promised that the most capable will reap the most success, but no amount of effort can remove the risk of failure.

Автор: Chaston Ian
Название: Entrepreneurial Marketing
ISBN: 1137500905 ISBN-13(EAN): 9781137500908
Издательство: Springer
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Цена: 7825.00 р.
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Описание: Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.

Автор: Sindakis
Название: The Entrepreneurial Rise in Southeast Asia
ISBN: 1137378670 ISBN-13(EAN): 9781137378675
Издательство: Springer
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Цена: 14673.00 р.
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Описание: The Entrepreneurial Rise in Southeast Asia examines the start-up scene environments in Singapore, Malaysia, Vietnam, Thailand, and Indonesia. The contributors to this volume explore government strategies to support start-up communities, local challenges, and unique strengths of each country.

Автор: Pineda
Название: The Entrepreneurial Research University in Latin America
ISBN: 1137540273 ISBN-13(EAN): 9781137540270
Издательство: Springer
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Цена: 12577.00 р.
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Описание: The Entrepreneurial Research University in Latin America examines the fascinating clashes between the Latin American tradition and the influence of new globalized forms of organization represented by entrepreneurial university models.

Автор: Carayannis
Название: Entrepreneurial Profiles of Creative Destruction
ISBN: 023000203X ISBN-13(EAN): 9780230002036
Издательство: Springer
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Цена: 14673.00 р.
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Описание: Entrepreneurial Profiles is intended to help students and practitioners of entrepreneurship think about what it takes to create a significant business, with focus on what it may take to create a successful and significant business.

Автор: Marti
Название: Entrepreneurial Excellence in the Knowledge Economy
ISBN: 1137024062 ISBN-13(EAN): 9781137024060
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Provides readers with a comprehensive overview of how to achieve entrepreneurial excellence in the knowledge economy and offers them ICBS - a methodology for strategy check-up of organizations in the knowledge economy context.