Global Norms, American Sponsorship and the Emerging Patterns of World Politics, Reich
Автор: Fortunato John A. Название: Sports Sponsorship: Principles and Practices ISBN: 0786474319 ISBN-13(EAN): 9780786474318 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 6653.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.
Описание: Japan`s Demographic Revival shifts discussions about employing immigration as the "best" or "sole" solution to assuaging Japan`s demographic quagmire to a more systematic approach that identifies structural, organizational and cultural impediments that contribute to Japan`s (and other countries`) declining demographic situations.
Автор: Skildum-Reid Kim, Grey Anne-Marie Название: Sponsorship Seeker`s Toolkit, Fourth Edition ISBN: 0071825797 ISBN-13(EAN): 9780071825795 Издательство: McGraw-Hill Рейтинг: Цена: 9436.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Shows how best-practice sponsorship is not only achievable, but sensible and straightforward. In this title, new material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies, and important trends in the world of corporate sponsorship.
Автор: Boudet, Petesch & Turk Название: On Norms And Agency ISBN: 0821398628 ISBN-13(EAN): 9780821398623 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4019.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social norms, gender roles, beliefs about one's own capacity, and assets, as well as communities and countries, determine the opportunities available to women and men, and their ability to take advantage of them. <em>World Development Report 2012</em> shows significant progress in many areas, but gender disparities still persist. <br><br>Our study covered 20 countries in all world regions, where over 4,000 women and men, in remote and traditional villages and dense urban neighbourhoods, in more than 500 focus groups, discussed the effects of gender differences and inequalities on their lives. Despite diverse social and cultural settings, traits and expectations of the ideal “good” woman and “good” man were remarkably similar across all sample urban and rural communities. Participants acknowledged that women are actively seeking equal power and freedom, but must constantly negotiate and resist traditional expectations about what they are to do and who they are to be. When women achieve the freedom to work for pay or get more education, they must still accommodate their gains to these expectations, especially on household responsibilities. <br><br>Girls' desire for education, which nurtures their aspirations for greater agency, exceeded that of boys in rural and urban communities. Both young women and men wished for more education and better jobs than are common in their communities and strikingly wanted to marry later, bear children later, and have more autonomy in choosing their partners than traditional community norms dictated. <br><br>The main pathways for women to gain agency are education, employment, and decreased risk of domestic violence. A safer space encourages women to negotiate for more participation and equality in household discussions and decisions. Women's ability to contribute to family finances and control (even partially) major or minor assets helps them gain more voice at home and in public spheres. Women's aspirations and empowerment to break gender barriers occur regardless of dynamic or poor economies, while men's perceived gain in agency-and their identity as breadwinner-largely depends on economic conditions. <br><br>When only a few women manage to break with established norms-without a critical mass-traditional norms are not contested and may be reinforced. The process of gender norm change thus appears to be uneven and challenging, lagging behind topical conditions. The easy co-existence of new and old norms means that households in the same community can vary markedly in how much agency women can exercise, and women feel less empowered when opinions and values of families and communities stay with traditional norms.
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