Автор: James B. Stiff and Paul A. Mongeau Название: Persuasive Communication ISBN: 1462526845 ISBN-13(EAN): 9781462526840 Издательство: Taylor&Francis Рейтинг: Цена: 5543.00 р. 7919.00-30% Наличие на складе: Есть (1 шт.) Описание: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.
Автор: Anderson David S. Название: Health and Safety Communication ISBN: 1138647446 ISBN-13(EAN): 9781138647442 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Health and Safety Communication: A Practical Guide Forward is an easy introduction to the principles and practice of health and safety communications, providing all you need to know to design and implement communications efforts on a wide range of health and safety topics and issues. Whether you're a student grappling with a health communications course or a professional wishing to learn how to communicate health and safety messages effectively to a range of audiences using a variety of communications media, Health and Safety Communication is all you'll need.
This book incorporates two broad sections: the grounding and the applications. The model articulates a planning approach for designing, implementing and reviewing a range of communications approaches. The applications segment specifies numerous approaches, including workshops, print materials, campaigns, the media, public speaking and social media that can be used to convey what the health and safety specialist wants the audience to know, feel and do as a result of engagement with the communications approach. Health and Safety Communication blends sound foundations with practical strategies for health and safety communication so that messages can be communicated more effectively; after all, for changes to occur, the message must be received and respected.
Unique features of this book include a wide range of approaches and strategies, with numerous examples and tips provided throughout. Messages from the field incorporate examples and samples from over 30 individuals and organizations, offering their insights and suggestions. The applied approach of this definitive guide is designed to enhance the competence and confidence of those currently in health or safety arenas, as well as those seeking to incorporate health or safety messages in other settings such as businesses or communities.
Автор: Xia, Jingfeng Название: Scholarly Communication at the Crossroads in China ISBN: 0081005393 ISBN-13(EAN): 9780081005392 Издательство: Elsevier Science Рейтинг: Цена: 9255.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Scholarly Communication at the Crossroads in China follows the dichotomy paradox to focus on both achievements and challenges at every step of the scholarly communication process, highlighting Insights and trends in academic infrastructure and scholarly behaviors within the context of local economic, political, and technological development. . Since China adopted an open-door policy in the late 1970s, it has experienced a dramatic economic transformation. With a growth rate around 10% over the past three decades, China is now the second largest economy by nominal gross domestic product and by purchasing power parity in the world. Economic success has impelled restructurings in almost all aspects of the social and cultural settings. Among other changes, the new pursuits of education, research, and scholarship have redefined the academic community with its development across generations and ideologies.
Автор: Sarah R. Davies, Maja Horst Название: Science Communication ISBN: 1137503645 ISBN-13(EAN): 9781137503640 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book describes current practices in science communication, from citizen science to Twitter storms, and celebrates this diversity through case studies and examples. However, the authors also reflect on how scholars and practitioners can gain better insight into science communication through new analytical methods and perspectives. From science PR to the role of embodiment and materiality, some aspects of science communication have been under-studied. How can we better notice these?
Science Communication provides a new synthesis for Science Communication Studies. It uses the historical literature of the field, new empirical data, and interdisciplinary thought to argue that the frames which are typically used to think about science communication often omit important features of how it is imagined and practised. It is essential reading for students, scholars, and practitioners of science education, science and technology studies, museum studies, and media and communication studies.
Описание: The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields.
Автор: Derina R. Holtzhausen Название: The Routledge Handbook of Strategic Communication ISBN: 0415530016 ISBN-13(EAN): 9780415530019 Издательство: Taylor&Francis Рейтинг: Цена: 35218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Автор: Croucher Stephen M. Название: Understanding Communication Theory ISBN: 0415748046 ISBN-13(EAN): 9780415748049 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Автор: De Silva, Pali U. K. Vance, Candace K. Название: Scientific scholarly communication ISBN: 3319506269 ISBN-13(EAN): 9783319506265 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 1 Scientific Scholarly Communication: Moving Forward Through Open Discussions1.1 Introduction1.2 Open and Unrestricted Access to Scientific Information 1.2.1 Concerns with Openly Sharing Sensitive Scientific Information 1.3 Sharing Scientific Data1.3.1 Privacy and Genetic Data Sharing1.4 Intellectual Property Rights and Scientific Scholarly Communication1.4.1 Impact of IPR on Sharing Data1.5 Measuring the Impact of Scientific Research1.6 Concluding Remarks1.7 References 2 Access to Scientific Knowledge: A Historical Perspective2.1 Introduction2.2 Scientific Scholarly Information Sharing: 1600 -19002.3 Scholarly Communication Developments in the 20th and the 21st Centuries2.4 Journal Subscription Debates2.5 Concluding Remarks2.6 References 3 On the Road to Unrestricted Access to Scientific Information: The Open Access Movement3.1 Introduction3.2 Open Access to Scholarly Publications: Legislative and Other Supporting Initiatives3.3 Initiatives by Scholars, Research Funders, and Other 'Movers'3.4 Measuring the Impact of OA Journals3.5 OA Influence in the Developing World3.6 OA Publishing Models 3.6.1 Green OA Model3.6.2 Gold OA Model3.6.3 Other OA Models3.7 Maintaining the Quality and Integrity of OA Journals3.8 Concluding Remarks3.9 References 4 Sharing Scientific Data: Moving Towards "Open Data?"4.1 Introduction4.2 Policy Initiatives Supporting Data Sharing4.3 Involvement of Funding Organizations and Journal Publishers4.4 Data Sharing Habits of Scientists4.5 Data Sharing in Different Scientific Disciplines4.5.1 Sharing Ecological Data4.5.2 Sharing Genomic Data4.6 Data Publication and Data Citation4.7 Moving Towards "Open Data"4.8 Concluding Remarks4.9 References 5 Free Flow of Scientific Information vs. Intellectual Property Rights5.1 Introduction5.2 University-Industry Collaborations or Commercialization of Academic Research?5.2.1 Patenting and Licensing Academic Scientific Discoveries - Government Legislations5.2.2 IPR and Academic Research - The Debate5.2.3 Negative Effects of Patenting Scientific Research5.2.4 Patent Documents as Source of Scientific Information5.2.5 Delay in Disclosure of Research Findings5.3 IPR in Life Sciences5.3.1 IPR and Biomedical Research5.3.2 IPR and Biotechnological Advances in Agriculture5.4 Concluding Remarks5.5 References 6 Preserving the Quality of Scientific Research: Peer Review of Research Articles6.1 Introduction6.2 History of Peer Review6.3 Criticism of the Peer Review6.4 Bias in Peer Review6.4.1 Prestige or Association Bias6.4.2 Gender Bias6.4.3 Confirmation Bias6.4.4 Conservatism6.4.5 Bias against Interdisciplinary Research6.4.6 Publication Bias6.5 Peer Review and Conflict of Interest6.6 Different Models of Peer Review6.6.1 Closed Peer Review: Single- vs. Double-Blind6.6.2 Open Peer Review6.6.3 "Non-Selective" Review6.6.4 Immediate Publication With No Formal Review6.7 Manipulation of the Peer Review Process6.8 Should the Current System of Peer Review Be Continued?6.9 The Peer Review System is Under Stress6.10 Burden on Peer Reviewers6.11 Ways to Improve the Peer Review System6
Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Автор: Hamelink Cees J Название: Global Communication ISBN: 1849204241 ISBN-13(EAN): 9781849204248 Издательство: Sage Publications Рейтинг: Цена: 6493.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A student introduction to the history, present and future of global communication from one of Europe`s most respected communication scholars.
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