Evans David S., Schmalensee Richard The Matchmakers: The New Economics of Multisided Platforms 9781633691728

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Автор: Evans David S., Schmalensee Richard
Название: The Matchmakers: The New Economics of Multisided Platforms
Перевод названия: Дэвид Эванс: Сваты. Новая экономика многосторонних союзов
ISBN: 9781633691728
Издательство: Harvard Business School Press
Классификация:

Стратегическое планирование

Управление и методы управления

Воздействие науки и технологии на общество

Социальные сети

ISBN-10: 1633691721
Обложка/Формат: Hardback
Страницы: 256
Вес: 0.50 кг.
Дата издания: 24.05.2016
Язык: English
Иллюстрации: Illustrations
Размер: 244 x 304 x 26
Читательская аудитория: General (us: trade)
Подзаголовок: The new economics of multisided platforms
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Поставляется из: Англии
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A different kind of matchmaker.

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, theyre becoming more and more popular--and profitable--due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become todays power brokers.

Dont let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.

In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and whove consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.

Whether youre an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers--rich with stories from platform winners and losers--is the one book youll need in order to navigate this appealing but confusing world.

The Matchmakers: The New Economics of Multisided Platforms, Evans David S., Schmalensee Richard