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Lake Invaders: Invasive Species and the Battle for the Future of the Great Lakes, Rapai William


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Цена: 3510.00р.
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Автор: Rapai William
Название:  Lake Invaders: Invasive Species and the Battle for the Future of the Great Lakes
ISBN: 9780814341247
Издательство: Mare Nostrum (Eurospan)
Классификация:





ISBN-10: 0814341241
Обложка/Формат: Paperback
Страницы: 264
Вес: 0.32 кг.
Дата издания: 30.04.2016
Серия: Great lakes books series
Язык: English
Иллюстрации: 23 illustrations
Размер: 226 x 150 x 13
Читательская аудитория: Professional & vocational
Ключевые слова: Animal ecology,Limnology (freshwater),Applied ecology
Рейтинг:
Поставляется из: Англии
Описание: There are more than 180 exotic species in the Great Lakes. Some, such as green algae, the Asian tapeworm, and the suckermouth minnow, have had little or no impact so far. But a handful of others—sea lamprey, alewife, round goby, quagga mussel, zebra mussel, Eurasian watermilfoil, spiny water flea, and rusty crayfish—have conducted an all-out assault on the Great Lakes and are winning the battle. In Lake Invaders: Invasive Species and the Battle for the Future of the Great Lakes, William Rapai focuses on the impact of these invasives. Chapters delve into the ecological and economic damage that has occurred and is still occurring and explore educational efforts and policies designed to prevent new introductions into the Great Lakes.Rapai begins with a brief biological and geological history of the Great Lakes. He then examines the history of the Great Lakes from a human dimension, with the construction of the Erie Canal and Welland Canal, opening the doors to an ecosystem that had previously been isolated. The seven chapters that follow each feature a different invasive species, with information about its arrival and impact, including a larger story of ballast water, control efforts, and a forward-thinking shift to prevention. Rapai includes the perspectives of the many scientists, activists, politicians, commercial fishermen, educators, andboaters he interviewed in the course of his research. The final chapter focuses on the stories of the largely unnoticed and unrecognized advocates who have committed themselves to slowing, stopping, and reversing the invasion and keeping the lakes resilient enough to absorb the inevitable attacks to come.Rapai makes a strong case for what is at stake with the growing number of invasive species in the lakes. He examines new policies and the tradeoffs that must be weighed, and ends with an inspired call for action. Although this volume tackles complex ecological, economical, and political issues, it does so in a balanced, lively, and very accessible way. Those interested in the history and future of the Great Lakes region, invasive species, environmental policy making, and ecology will enjoy this informative and thought-provoking volume.
Дополнительное описание: Limnology (inland waters)|Zoology and animal sciences|Applied ecology



The Culture Code

Автор: Rapaille, Clotaire
Название: The Culture Code
ISBN: 0767920570 ISBN-13(EAN): 9780767920575
Издательство: Random House (USA)
Цена: 1562.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.

Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Or al improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.

In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes--ranging from sex to money to health to America itself--to give us "a new set of glasses" with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.

Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.


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