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Handbook of Research on Customer Equity in Marketing, Kumar, V. Shah, D.



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Цена: 22145р.
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Автор: Kumar, V. Shah, D.
Название:  Handbook of Research on Customer Equity in Marketing
Перевод названия: Кумар: Руководство по исследованию эффективнсти партнеров в маркетинге
ISBN: 9781781004975
Издательство: Edward Elgar Publishers
Классификация:
ISBN-10: 1781004978
Обложка/Формат: Hardback
Страницы: 520
Дата издания: 2015
Серия: Research Handbooks in Business and Management series
Поставляется из: Англии



Oxford Handbook of Neurology.- 2nd ed.Oxford University Press, USA, Flexicover, 2014

Автор: Manji, Hadi (Consultant Neurologist and Honorary Senior Lecturer, Consultant Neurologist and Honorary Senior Lecturer, National Hospital for Neurology
Название: Oxford Handbook of Neurology.- 2nd ed.Oxford University Press, USA, Flexicover, 2014
ISBN: 0199601178 ISBN-13(EAN): 9780199601172
Издательство: Oxford Academ
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Цена: 4255 р.
Наличие на складе: Есть (1 шт.)
Описание: The Oxford Handbook of Neurology is a practical and concise guide for use on the ward and in clinical settings. It covers the entire breadth of neurology, including sections on neuroanatomy, neurosurgery, neuroradiology and neurophysiology. It also provides information on neurological assessment, neurological presentations and disorders.

Oxford Handbook of Obstetrics and Gynaecology  Third Edition

Название: Oxford Handbook of Obstetrics and Gynaecology Third Edition
ISBN: 0199698406 ISBN-13(EAN): 9780199698400
Издательство: Oxford Academ
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Цена: 4255 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This third edition of the highly-regarded handbook in obstetrics and gynaecology serves as a practical guide for diagnosing and managing common problems and emergencies. It is essential for everyone working in the field.

Автор: Murray Longmore, Ian Wilkinson et al.
Название: Oxford Handbook of Clinical Medicine (9th ed.) f
ISBN: 0199609624 ISBN-13(EAN): 9780199609628
Издательство: Oxford Academ
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Цена: 3968 р.
Наличие на складе: Есть (1 шт.)
Описание: The Oxford Handbook of Clinical Medicine, a peerless classic in the field, returns for a ninth edition. Thoroughly updated in line with current guidelines, this pocket-friendly book is the ultimate guide to the practice and philosophy of medicine.

Oxford Handbook of Epidemiology for Clinicians

Автор: Ward, Helen; Toledano, Mireille; Elliott, Paul
Название: Oxford Handbook of Epidemiology for Clinicians
ISBN: 0198529880 ISBN-13(EAN): 9780198529880
Издательство: Oxford Academ
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Цена: 3795 р.
Наличие на складе: Есть (1 шт.)
Описание: The Oxford Handbook of Epidemiology for Clinicians provides all the information required by students and junior doctors who need to understand and translate key epidemiological concepts into medical practice. Unlike standard textbooks in this area, the focus throughout is on clinical applications of epidemiological knowledge. Divided into four sections, the handbook begins with the basics of epidemiology in the clinic, moving on to the theories behind evidence-based practice, discussions of optimum methods and studies, and then ends by looking at the epidemiology of common diseases. The material is presented in a logical manner, from problems to the most appropriate solutions or tools to be applied. Interesting topics such as controversies in prevention intervention encourage discussion and thought, and the authors pose sensible and important questions throughout. This handbook is a must for all junior doctors, medical students, and clinicians who need to apply epidemiological conce

Oxford Handbook of Clinical Specialties. 9 ed.

Автор: Collier J.
Название: Oxford Handbook of Clinical Specialties. 9 ed.
ISBN: 0199591180 ISBN-13(EAN): 9780199591183
Издательство: Oxford Academ
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Цена: 3450 р.
Наличие на складе: Есть (2 шт.)
Описание: Now in its 25th year, the Oxford Handbook of Clinical Specialties has been revised and updated by a trusted author team to bring you practical, up-to-date clinical advice and a unique outlook on the practice of medicine. Twelve books in one, this is the ultimate guide to the core clinical specialties for students, junior doctors, and specialists. This edition features a new and improved referencing system guided by a team of junior doctors, ensuring that the text is packed with valuable references to the most salient data and guidelines across the specialties. Each chapter has been updated on the advice of a team of specialists, to bring you everything you need for any eventuality on the ward or in the field. This essential handbook guides the reader through the management of an unprecedented spectrum of conditions and eventualties, from sexual health to major incident management. Compact and filled with high quality artwork, directions to further reading, and wise advice, this book is an ideal resource for revision and reference on the go. With its companion volume, the Oxford Handbook of Clinical Medicine, the Oxford Handbook of Clinical Specialties offers a unique perspective on the practice of medicine. Filled with wit, wisdom, and humanity, this book draws on literature, history, and personal experience to teach a philosophy of medicine that always puts the patient at the centre of compassionate care. It is a trustworthy companion for anyone with the spirit of self- improvement and a passion for their practice.

The Oxford Handbook of the Russian Economy

Автор: Alexeev, Michael; Weber, Shlomo
Название: The Oxford Handbook of the Russian Economy
ISBN: 0199759928 ISBN-13(EAN): 9780199759927
Издательство: Oxford Academ
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Цена: 16681 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This Handbook is the most comprehensive up-to-date study of the Russian economy available. Russian and western authors analyze the current economic situation, trace the impact of Soviet legacies and of post-Soviet transition policies, examine the main social challenges, and propose directions for reforms.

Introduction to qualitative research 4/e

Автор: Flick, Uwe
Название: Introduction to qualitative research 4/e
ISBN: 1847873243 ISBN-13(EAN): 9781847873248
Издательство: Sage Publications
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Цена: 3450 р.
Наличие на складе: Поставка под заказ.

Описание: This highly successful text is easily the most extensive introduction to qualitative methods in terms of its breadth and depth of coverage. For this new edition the author has done a lot of work to improve the style and readability, and the book now also includes chapters on grounded theory and on frontiers in qualitative research.

The Oxford Handbook of Clinical Psychology

Автор: Barlow David H.
Название: The Oxford Handbook of Clinical Psychology
ISBN: 0199328714 ISBN-13(EAN): 9780199328710
Издательство: Oxford Academ
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Цена: 7823 р.
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Описание: The exponential growth of clinical psychology since the late 1960s can be measured in part by the extensive-perhaps exhaustive-literature on the subject. This proliferation of writing has continued into the new century, and the field has come to be defined as much by its many topics as its many voices.
The Oxford Handbook of Clinical Psychology synthesizes these decades of literature in one extraordinary volume. Comprising chapters from the foremost scholars in clinical psychology, the handbook provides even and authoritative coverage of the research, practice, and policy factors that combine to form today's clinical psychology landscape.
In addition to core sections on topics such as training, assessment, diagnosis, and intervention, the handbook includes valuable chapters devoted to new and emerging issues in the clinical field, including heath care reforms, cultural factors, and technological innovations and challenges. Each chapter offers a review of the most pertinent literature, outlining current issues and identifying possibilities for future research.
Featuring two chapters by Editor David H. Barlow -- one on changes during his own 40-year odyssey in the field, the other projecting ten themes for the future of clinical psychology -- The Oxford Handbook of Clinical Psychology is a landmark publication that is sure to serve as the field's benchmark reference publication for years to come. It is an essential resource for students, clinicians, and researchers across the ever-growing clinical psychology community.

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Название: Handbook of Marketing Research Methodologies for Hospitality and Tourism
ISBN: 1138834874 ISBN-13(EAN): 9781138834873
Издательство: Taylor&Francis
Цена: 16170 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease.Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms.Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more!Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Handbook Of Research On Effective Marketing In Contemporary Globalism

Автор: Christiansen, Yildiz & Yildiz
Название: Handbook Of Research On Effective Marketing In Contemporary Globalism
ISBN: 1466662204 ISBN-13(EAN): 9781466662209
Издательство: Eurospan
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Цена: 41529 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.

Oxford Handbook of Medical Statistics

Автор: Peacock, Janet, Peacock, Philip
Название: Oxford Handbook of Medical Statistics
ISBN: 0199551286 ISBN-13(EAN): 9780199551286
Издательство: Oxford Academ
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Цена: 3795 р.
Наличие на складе: Невозможна поставка.

Описание: The majority of medical research involves quantitative methods and so it is essential to be able to understand and interpret statistics. This book shows readers how to develop the skills required to critically appraise research evidence effectively, and how to conduct research and communicate their findings.

Medical law handbook

Автор: Mohindra, Raj Davies, Alison
Название: Medical law handbook
ISBN: 1846190673 ISBN-13(EAN): 9781846190674
Издательство: Taylor&Francis
Рейтинг:
Цена: 4503 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Law touches more upon the daily practice of medical professionals. This trend continues as modern medicine delivers more therapies, and society demands increased rights for individuals and increased accountability for medical professionals. This handbook allows medical professionals to grasp the legal rules that impact on their daily practice.


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