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Handbook of Research on Customer Equity in Marketing, Kumar, V. Shah, D.



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Цена: 31680р.
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Автор: Kumar, V. Shah, D.
Название:  Handbook of Research on Customer Equity in Marketing
Перевод названия: Кумар: Руководство по исследованию эффективнсти партнеров в маркетинге
ISBN: 9781781004975
Издательство: Edward Elgar Publishers
Классификация:
ISBN-10: 1781004978
Обложка/Формат: Hardback
Страницы: 520
Вес: 0.888 кг.
Дата издания: 2015
Серия: Research Handbooks in Business and Management series
Язык: Spanish
Издание: Casebound ed.
Иллюстрации: Illustrations, color
Размер: 239 x 166 x 32
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: Ideologia, poderes politico-economico e sociedade civil na construcao das hidreletricas de grande porte (the role of ideology, political-economic power and civil society in the construction of large hydropower dams)
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Поставляется из: Англии
Описание: Customer equity has emerged as the most important metric to manage firm performance and value. Customer equity is the total combined customer lifetime values of all of a company`s customers and includes Value Equity, Brand Equity and Relationship Equity.



Oxford Handbook of Neurology, 2 ed.

Автор: Manji, Hadi (Consultant Neurologist and Honorary Senior Lecturer, Consultant Neurologist and Honorary Senior Lecturer, National Hospital for Neurology
Название: Oxford Handbook of Neurology, 2 ed.
ISBN: 0199601178 ISBN-13(EAN): 9780199601172
Издательство: Oxford Academ
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Цена: 4883 р.
Наличие на складе: Есть (3 шт.)
Описание: The Oxford Handbook of Neurology is a practical and concise guide for use on the ward and in clinical settings. It covers the entire breadth of neurology, including sections on neuroanatomy, neurosurgery, neuroradiology and neurophysiology. It also provides information on neurological assessment, neurological presentations and disorders.

Oxford Handbook of Obstetrics and Gynaecology  Third Edition

Название: Oxford Handbook of Obstetrics and Gynaecology Third Edition
ISBN: 0199698406 ISBN-13(EAN): 9780199698400
Издательство: Oxford Academ
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Цена: 4883 р.
Наличие на складе: Нет в наличии.

Описание: The ultimate guide to Europe`s biggest football event produced by the football betting experts at the Racing Post, including Mark Langdon. Featuring profiles of every team, analysis of every group and an informative and accessible stats guide charting the fortunes of every team in the tournament since Portugal won the trophy in France in 2016. With a range of fascinating features, it`s the perfect companion to the big match and your best bet for a profitable Euro 2020.

Oxford Handbook of Clinical Medicine (9th ed.) f

Автор: Murray Longmore, Ian Wilkinson et al.
Название: Oxford Handbook of Clinical Medicine (9th ed.) f
ISBN: 0199609624 ISBN-13(EAN): 9780199609628
Издательство: Oxford Academ
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Цена: 4553 р.
Наличие на складе: Нет в наличии.

Описание: The Oxford Handbook of Clinical Medicine, a peerless classic in the field, returns for a ninth edition. Thoroughly updated in line with current guidelines, this pocket-friendly book is the ultimate guide to the practice and philosophy of medicine.

Oxford Handbook of Clinical Specialties. 9 ed.

Автор: Collier J.
Название: Oxford Handbook of Clinical Specialties. 9 ed.
ISBN: 0199591180 ISBN-13(EAN): 9780199591183
Издательство: Oxford Academ
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Цена: 3959 р.
Наличие на складе: Нет в наличии.

Описание: Now in its 25th year, the Oxford Handbook of Clinical Specialties has been revised and updated by a trusted author team to bring you practical, up-to-date clinical advice and a unique outlook on the practice of medicine. Twelve books in one, this is the ultimate guide to the core clinical specialties for students, junior doctors, and specialists. This edition features a new and improved referencing system guided by a team of junior doctors, ensuring that the text is packed with valuable references to the most salient data and guidelines across the specialties. Each chapter has been updated on the advice of a team of specialists, to bring you everything you need for any eventuality on the ward or in the field. This essential handbook guides the reader through the management of an unprecedented spectrum of conditions and eventualties, from sexual health to major incident management. Compact and filled with high quality artwork, directions to further reading, and wise advice, this book is an ideal resource for revision and reference on the go. With its companion volume, the Oxford Handbook of Clinical Medicine, the Oxford Handbook of Clinical Specialties offers a unique perspective on the practice of medicine. Filled with wit, wisdom, and humanity, this book draws on literature, history, and personal experience to teach a philosophy of medicine that always puts the patient at the centre of compassionate care. It is a trustworthy companion for anyone with the spirit of self- improvement and a passion for their practice.

The Oxford Handbook of Clinical Psychology

Автор: Barlow David H.
Название: The Oxford Handbook of Clinical Psychology
ISBN: 0199328714 ISBN-13(EAN): 9780199328710
Издательство: Oxford Academ
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Цена: 8976 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Oxford Handbook of Clinical Psychology synthesizes a half-century of clinical psychology literature in one extraordinary volume. Comprising chapters from the foremost scholars in the field, this handbook provides even and authoritative coverage of the research, practice, and policy factors that combine to form today`s clinical psychology landscape.

Oxford Handbook of Epidemiology for Clinicians

Автор: Ward, Helen; Toledano, Mireille; Elliott, Paul
Название: Oxford Handbook of Epidemiology for Clinicians
ISBN: 0198529880 ISBN-13(EAN): 9780198529880
Издательство: Oxford Academ
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Цена: 4355 р.
Наличие на складе: Есть (1 шт.)
Описание: The Oxford Handbook of Epidemiology for Clinicians is the essential reference for all clinicians and junior doctors who need to apply clinical evidence in everyday practice.

Medical law handbook

Автор: Mohindra, Raj Davies, Alison
Название: Medical law handbook
ISBN: 1846190673 ISBN-13(EAN): 9781846190674
Издательство: Taylor&Francis
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Цена: 4718 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Law touches more and more upon the daily practice of medical professionals

Oxford Handbook of Clinical Medicine

Автор: Longmore
Название: Oxford Handbook of Clinical Medicine
ISBN: 0199232172 ISBN-13(EAN): 9780199232178
Издательство: Oxford Academ
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Цена: 3432 р.
Наличие на складе: Нет в наличии.

Описание: A lifeline for a generation of doctors, the new Oxford Handbook of Clinical Medicine, 8th Edition offers the same erudite and practical clinical information as it has always done. The world`s best-loved medical handbook now features more extensive artwork, a new history and examination chapter, simplified references and substantial new content.

Designing clinical research

Автор: Hulley
Название: Designing clinical research
ISBN: 1608318044 ISBN-13(EAN): 9781608318049
Издательство: Lippincott Williams & Wilkins
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Цена: 10296 р.
Наличие на складе: Нет в наличии.

Описание: Designing Clinical Research has been extensively revised and continues to set the standard as a practical guide for doctors, nurses, pharmacists, and other health professionals involved in all forms of clinical, translational, and public health research. It presents advanced epidemiologic concepts in a reader-friendly way, and suggests common sense approaches to the challenging judgments involved in designing, funding, and implementing. New to this edition: Expanded and updated content in every chapter, with new material on: • non-inferiority trials for comparative effectiveness research • incidence-density case-control studies • confounding and effect modification • diagnostic test studies to inform prediction rules • ethical aspects of whole genome sequencing • automated data management approaches • new NIH grant-writing requirements Color format, and Electronic access, powered by Inkling™ as a free companion to the text • viewable through your browser or as a download to tablet or smartphone • the complete text with optimized navigation • note-sharing, highlighting and bookmarking capability • cross-linking of references and content • rapid search options linked to the new glossary

Taylor`s Handbook of Clinical Nursing Skills

Автор: Pamela Lynn
Название: Taylor`s Handbook of Clinical Nursing Skills
ISBN: 1451193637 ISBN-13(EAN): 9781451193633
Издательство: Lippincott Williams & Wilkins
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Цена: 5220 р.
Наличие на складе: Невозможна поставка.

Описание: Taylor’s Handbook of Clinical Nursing Skills, a quick-reference guide to basic and advanced nursing skills, outlines step-by-step instructions while reinforcing the cognitive and technical knowledge needed to perform skills safely and effectively. The convenient handbook format is helpful for your review in the lab or clinical setting and as a reference for practice.

Handbook of Otolaryngology: Head and Neck Surgery

Автор: David Goldenberg
Название: Handbook of Otolaryngology: Head and Neck Surgery
ISBN: 160406028X ISBN-13(EAN): 9781604060287
Издательство: Thieme Verlagsgruppe
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Цена: 10181 р.
Наличие на складе: Невозможна поставка.

Описание:

First Place Winner 2012 IBPA Ben Franklin Awards

The review-style format and breadth of topics in this text make it an excellent choice for both residents and more experienced otolaryngologists who might want a quality pocket reference book. - Elena B. Willis, MD

Overall, this density of information in such a portable size makes Handbook of Otolaryngology-Head and Neck Surgery an excellent choice for those looking for a mobile reference...highly recommended. - MedicalScienceBooks.com

Every resident, fellow, and clinician, with patients in the vast field of head, neck and facial surgery will certainly enjoy this clinical guide - a wonderful contribution - European Journal of Plastic Surgery

Designed to fit in your lab coat pocket, Handbook of Otolaryngology - Head and Neck Surgery is both a comprehensive source of information and a conveniently portable clinical reference. The expert authors provide detailed yet concise coverage of the entire specialty, including otology, audiology, rhinology, laryngology, head and neck cancer, the thyroid and parathyroid, general otolaryngology, pediatric otolaryngology, facial plastic and reconstructive surgery, and more.

Each chapter thoroughly addresses a different clinical problem, beginning with a list of key features and a section on epidemiology, followed by signs and symptoms, differential diagnoses, an explanation of how to conduct the physical exam, imaging, labs, treatment options, possible outcomes, and follow-up.

Features

  • The most complete coverage of the field currently available anywhere: contains 160 chapters in seven sections plus3 handy appendices
  • Succinct outline format enables rapid reference in clinical situations
  • Numerous cross-references and an extensive index make finding needed information quick and easy
  • TNM staging data - reflecting the current AJCC/UICC standards - supplements all cancer-related chapters
  • Highly valuable appendices contain full color drawings of the cranial nerves, tips on when and how to perform emergency procedures, and more

This user-friendly handbook is an essential resource for every resident, fellow, and clinician in otolaryngology - head and neck surgery, facial plastic and reconstructive surgery, and in any discipline that requires a solid understanding of otolaryngology-related issues.

The Sage Handbook of Qualitative Research

Автор: Denzin Norman K., Lincoln Yvonna S.
Название: The Sage Handbook of Qualitative Research
ISBN: 1412974178 ISBN-13(EAN): 9781412974172
Издательство: Sage Publications
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Цена: 0 р.
Наличие на складе: Невозможна поставка.

Описание: Presenting the state of the art for the theory and practice of qualitative inquiry, this landmark Handbook has been a publishing phenomenon in the human sciences since it first released in 1994. As with earlier editions, the Fourth Edition is virtually a new volume. Representing the best thinking from top scholars from around the world, the new edition continues the book's tradition of synthesizing an existing literature, defining the present, and shaping the future of qualitative research. The editors and contributors address issues of social justice and examine how peoples' struggles can inform public issues and in turn be transformed into social policy. Their writings are underpinned by a critical framework, and they are committed to addressing inequalities. As with previous editions, their aim is to show how the practices of qualitative research can effect change in the world in positive ways.


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