Handbook of Research on Customer Equity in Marketing, Kumar, V. Shah, D.
Автор: Manji Hadi Название: Oxford Handbook of Neurology, 2 ed. ISBN: 0199601178 ISBN-13(EAN): 9780199601172 Издательство: Oxford Academ Рейтинг: Цена: 6018.00 р. Наличие на складе: Ожидается поступление.
Описание: The Oxford Handbook of Neurology is a practical and concise guide for use on the ward and in clinical settings. It covers the entire breadth of neurology, including sections on neuroanatomy, neurosurgery, neuroradiology and neurophysiology. It also provides information on neurological assessment, neurological presentations and disorders.
Автор: Alexeev, Michael; Weber, Shlomo Название: The Oxford Handbook of the Russian Economy ISBN: 0199759928 ISBN-13(EAN): 9780199759927 Издательство: Oxford Academ Рейтинг: Цена: 35376.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Handbook is the most comprehensive up-to-date study of the Russian economy available. Russian and western authors analyze the current economic situation, trace the impact of Soviet legacies and of post-Soviet transition policies, examine the main social challenges, and propose directions for reforms.
Автор: Ward Helen, Toledano Mireille, Elliott Paul Название: Oxford Handbook of Epidemiology for Clinicians ISBN: 0198529880 ISBN-13(EAN): 9780198529880 Издательство: Oxford Academ Рейтинг: Цена: 5384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Oxford Handbook of Epidemiology for Clinicians is the essential reference for all clinicians and junior doctors who need to apply clinical evidence in everyday practice.
Описание: Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease.Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms.Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more!Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Автор: Christiansen, Yildiz & Yildiz Название: Handbook Of Research On Effective Marketing In Contemporary Globalism ISBN: 1466662204 ISBN-13(EAN): 9781466662209 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47401.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Автор: Flick, Uwe Название: Introduction to qualitative research 4/e ISBN: 1847873243 ISBN-13(EAN): 9781847873248 Издательство: Sage Publications Рейтинг: Цена: 4750.00 р. Наличие на складе: Поставка под заказ.
Описание: This highly successful text is easily the most extensive introduction to qualitative methods in terms of its breadth and depth of coverage. For this new edition the author has done a lot of work to improve the style and readability, and the book now also includes chapters on grounded theory and on frontiers in qualitative research.
Автор: Barlow David H. Название: The Oxford Handbook of Clinical Psychology ISBN: 0199328714 ISBN-13(EAN): 9780199328710 Издательство: Oxford Academ Рейтинг: Цена: 12514.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Oxford Handbook of Clinical Psychology synthesizes a half-century of clinical psychology literature in one extraordinary volume. Comprising chapters from the foremost scholars in the field, this handbook provides even and authoritative coverage of the research, practice, and policy factors that combine to form today`s clinical psychology landscape.
Автор: Steptoe, Andrew Название: Handbook of Behavioral Medicine ISBN: 1441964835 ISBN-13(EAN): 9781441964830 Издательство: Springer Рейтинг: Цена: 25155.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This handbook provides an up-to-date survey of methods and applications across the broad range of behavioral medicine research and practice. It is based on cutting-edge methodologies and applications that are relevant across different medical conditions.
Автор: Mohindra, Raj Davies, Alison Название: Medical law handbook ISBN: 1846190673 ISBN-13(EAN): 9781846190674 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Law touches more and more upon the daily practice of medical professionals
Автор: Peter Burnham; Karin Gilland Lutz; Wyn Grant Название: Research Methods in Politics ISBN: 0230019854 ISBN-13(EAN): 9780230019850 Издательство: Springer Рейтинг: Цена: 6148.00 р. Наличие на складе: Нет в наличии.
Описание: Klemens von Klemperer traces the many efforts of the German Resistance to forge alliances with Hitler`s opponents outside Germany. He uncovers the activities and beliefs of individual members, the formation of Resistance policies, their relations with the intelligence agencies of the Allied powers, and finally assesses the Resistance`s influence on the agenda of post-war international relations.
Автор: Hulley Название: Designing clinical research ISBN: 1608318044 ISBN-13(EAN): 9781608318049 Издательство: Lippincott Williams & Wilkins Рейтинг: Цена: 12355.00 р. Наличие на складе: Поставка под заказ.
Описание: Designing Clinical Research has been extensively revised and continues to set the standard as a practical guide for doctors, nurses, pharmacists, and other health professionals involved in all forms of clinical, translational, and public health research. It presents advanced epidemiologic concepts in a reader-friendly way, and suggests common sense approaches to the challenging judgments involved in designing, funding, and implementing. New to this edition: Expanded and updated content in every chapter, with new material on: • non-inferiority trials for comparative effectiveness research • incidence-density case-control studies • confounding and effect modification • diagnostic test studies to inform prediction rules • ethical aspects of whole genome sequencing • automated data management approaches • new NIH grant-writing requirements Color format, and Electronic access, powered by Inkling™ as a free companion to the text • viewable through your browser or as a download to tablet or smartphone • the complete text with optimized navigation • note-sharing, highlighting and bookmarking capability • cross-linking of references and content • rapid search options linked to the new glossary
Автор: Collier J. Название: Oxford Handbook of Clinical Specialties. 9 ed. ISBN: 0199591180 ISBN-13(EAN): 9780199591183 Издательство: Oxford Academ Рейтинг: Цена: 4750.00 р. Наличие на складе: Поставка под заказ.
Описание: Now in its 25th year, the Oxford Handbook of Clinical Specialties has been revised and updated by a trusted author team to bring you practical, up-to-date clinical advice and a unique outlook on the practice of medicine. Twelve books in one, this is the ultimate guide to the core clinical specialties for students, junior doctors, and specialists. This edition features a new and improved referencing system guided by a team of junior doctors, ensuring that the text is packed with valuable references to the most salient data and guidelines across the specialties. Each chapter has been updated on the advice of a team of specialists, to bring you everything you need for any eventuality on the ward or in the field. This essential handbook guides the reader through the management of an unprecedented spectrum of conditions and eventualties, from sexual health to major incident management. Compact and filled with high quality artwork, directions to further reading, and wise advice, this book is an ideal resource for revision and reference on the go. With its companion volume, the Oxford Handbook of Clinical Medicine, the Oxford Handbook of Clinical Specialties offers a unique perspective on the practice of medicine. Filled with wit, wisdom, and humanity, this book draws on literature, history, and personal experience to teach a philosophy of medicine that always puts the patient at the centre of compassionate care. It is a trustworthy companion for anyone with the spirit of self- improvement and a passion for their practice.
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