Brand Meaning, Batey Mark

Автор: Moilanen, Teemu Rainisto, Seppo K.
Название: How to brand nations, cities and destinations
ISBN: 0230220924 ISBN-13(EAN): 9780230220928
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Автор: Brooks Jeff
Название: Money-raising Nonprofit Brand
ISBN: 1118583426 ISBN-13(EAN): 9781118583425
Издательство: Wiley
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Цена: 6732.00 р.
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Описание: Why commercial-style branding doesn`t work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn`t worked.

Автор: Walter Ekaterina, Gioglio Jessica
Название: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
ISBN: 007182393X ISBN-13(EAN): 9780071823937
Издательство: McGraw-Hill
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Цена: 7205.00 р.
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Описание: Shows you how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. This book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

Автор: Sandra Bell
Название: International Brand Management of Chinese Companies
ISBN: 3790825492 ISBN-13(EAN): 9783790825497
Издательство: Springer
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Цена: 29209.00 р.
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Описание: In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a `passive` role in the global division of - bor.

Автор: Gerzema
Название: The Brand Bubble: How Business Momentum Creates Ma rketplace Value
ISBN: 047018387X ISBN-13(EAN): 9780470183878
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. Using a five-stage model, this book reveals how successful brands have an insatiable appetite for creativity and change. It discusses how brands with energized differentiation achieve better financial performance.

Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan,
Название: Strategic Brand Management
ISBN: 019956521X ISBN-13(EAN): 9780199565214
Издательство: Oxford Academ
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Цена: 6176.00 р.
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Автор: Calkins Tim
Название: Defending Your Brand
ISBN: 1137278757 ISBN-13(EAN): 9781137278753
Издательство: Springer
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Цена: 4191.00 р.
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Описание: Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Автор: Jan Hofmeyr
Название: Commitment-Led Marketing: The Key to Brand Profits is in the Customer`s Mind
ISBN: 0471495743 ISBN-13(EAN): 9780471495741
Издательство: Wiley
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Цена: 6810.00 р.
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Описание: If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything.

Автор: Heding Tilde
Название: Brand Management
ISBN: 113880469X ISBN-13(EAN): 9781138804692
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.

Автор: David Taylor
Название: Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
ISBN: 0470862114 ISBN-13(EAN): 9780470862117
Издательство: Wiley
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Цена: 5067.00 р.
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Описание: Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets.